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~person:"Adeola, Ogechi"
~person:"Fantapié Altobelli, Claudia"
~person:"Gansler, Jacques S."
~person:"Rudolph, Thomas"
~source:"econis"
~subject:"Erfolgsfaktor"
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
~subject:"Social Web"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Erfolgsfaktor
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Online retailing
Social Web
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Social web
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E-commerce
12
Electronic Commerce
12
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10
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10
Brand management
8
Consumer behaviour
8
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8
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7
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Customer integration
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Theorie
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Theory
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Virales Marketing
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Computer-aided logistics
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IT-gestützte Logistik
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Lieferkette
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Asymmetrische Information
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Adeola, Ogechi
Fantapié Altobelli, Claudia
Gansler, Jacques S.
Rudolph, Thomas
Heinemann, Gerrit
12
Martínez-López, Francisco J.
12
Bauer, Hans H.
11
Möslein, Kathrin
11
Greenstein, Shane M.
10
Ozuem, Wilson
10
Büttgen, Marion
9
Hai-Jew, Shalin
9
Kirchhoff, Sabine
9
Michelis, Daniel
8
Ratten, Vanessa
8
Wiedmann, Klaus-Peter
8
Wirtz, Bernd W.
8
Di Virgilio, Francesca
7
Diehl, Sandra
7
Dölling, Steffen
7
Füller, Johann
7
Grabner-Kräuter, Sonja
7
Gázquez-Abad, Juan Carlos
7
Kollmann, Tobias
7
Korflesch, Harald F. O. von
7
Madlberger, Maria
7
Möhlenbruch, Dirk
7
Tochtermann, Klaus
7
Camilleri, Mark Anthony
6
Ferri, Fernando
6
Grifoni, Patrizia
6
Hennigs, Nadine
6
Hinson, Robert
6
Indrawati
6
Klamma, Ralf
6
Krcmar, Helmut
6
Kreutzer, Ralf T.
6
Langner, Sascha
6
Malthouse, Edward C.
6
Pleil, Thomas
6
Schäfers, Björn
6
Stocker, Alexander
6
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Digital Business in Africa : Social Media and Related Technologies
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
2
Digital transformation in business and society : theory and cases
2
Transforming government supply chain management
2
Contemporary issues in social media marketing
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
Electronic retailing
1
Erfolgreiches Management
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
IBM center for the business of government book series
1
Innovative Markenführung und -implementierung
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Konzepte - Methoden - Instrumente
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Wettbewerb und Regulierung in Medien, Politik und Märkten : Festschrift für Jörn Kruse zum 65. Geburtstag
1
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ECONIS (ZBW)
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1
Digital tools and platforms as the new marketplace : driving digital business in Africa
Adeola, Ogechi
;
Hinson, Robert
;
Edeh, Jude Ndubuisi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 299-311)
.
2022
Persistent link: https://www.econbiz.de/10013282706
Saved in:
2
Social media in marketing communications : a synthesis of successful strategies for the digital generation
Adeola, Ogechi
;
Hinson, Robert
;
Evans, Olaniyi
- In:
Digital transformation in business and society : theory …
,
(pp. 61-81)
.
2020
Persistent link: https://www.econbiz.de/10012116394
Saved in:
3
Social media technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
Saved in:
4
Understanding video engagement on global service networks : the case of Twitter users on mobile platforms
Wolter, Lisa-Charlotte
;
Chan-Olmsted, Sylvia M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011702719
Saved in:
5
Digital business in Africa : social media and related technologies : an introduction
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Hinson, Robert
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 3-13)
.
2022
Persistent link: https://www.econbiz.de/10013282668
Saved in:
6
A self-concept interactionist model of social media reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
Saved in:
7
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
8
The rise of social media : implications for emerging markets
Adeola, Ogechi
- In:
Contemporary issues in social media marketing
,
(pp. 282-292)
.
2018
Persistent link: https://www.econbiz.de/10011715090
Saved in:
9
Werttreiber Fanpage-Engagement : Erfolgsfaktoren zur Integration von Markenfans
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 701-725)
.
2015
Persistent link: https://www.econbiz.de/10010532531
Saved in:
10
Markenimplementierung im Web 2.0
Fantapié Altobelli, Claudia
- In:
Innovative Markenführung und -implementierung
,
(pp. 371-394)
.
2011
Persistent link: https://www.econbiz.de/10009349206
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