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~person:"Adjei, Mavis T."
~person:"Bradley, Graham L."
~person:"Filieri, Raffaele"
~subject:"Online-Handel"
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Search: subject_exact:"Social Web"
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Online-Handel
Social Web
29
Social web
29
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
18
Online-Marketing
18
Viral marketing
14
Virales Marketing
14
Online retailing
9
Beziehungsmarketing
8
Relationship marketing
8
Brand management
7
Markenführung
7
Social media
7
Confidence
4
Customer satisfaction
4
Kundenzufriedenheit
4
Vertrauen
4
Crisis management
3
Dienstleistungsqualität
3
Electronic word of mouth
3
Emotion
3
Krisenmanagement
3
Luxury goods
3
Luxusgüter
3
Product information
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3
Public relations
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Öffentlichkeitsarbeit
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Brand
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Adjei, Mavis T.
Bradley, Graham L.
Filieri, Raffaele
Law, Chun Hung Roberts
12
Hajli, Nick
8
Dwivedi, Yogesh Kumar
6
Liang, Sai
6
Turban, Efraim
6
Akram, Umair
5
Heinemann, Gerrit
5
Holland, Heinrich
5
Tan, Yong
5
Benbasat, Izak
4
Dennis, Alan
4
Emrich, Oliver
4
Kumar, Vikas
4
Lin, Zhangxi
4
Liu, Xianwei
4
Martinez, Luis F.
4
Pavlou, Paul A.
4
Scarsini, Marco
4
Viswanathan, Siva
4
Ye, Qiang
4
Abed, Salma S.
3
Aggarwal, Rohit
3
Aslam, Wajeeha
3
Ba, Sulin
3
Chen, Ying-Ju
3
Cheng, Xusen
3
Dennis, Charles
3
Duan, Wenjing
3
Duch-Brown, Néstor
3
Ertz, Myriam
3
Ghasemkhani, Hossein
3
Ghose, Anindya
3
Hackl, Franz
3
Haug, Kathrin
3
Holsing, Christian
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Hong, Yili
3
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Tourism management : research, policies, practice
2
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
9
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1
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
2
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Saved in:
3
A "Triple A" typology of responding to negative consumer-generated online reviews
Sparks, Beverley
;
Bradley, Graham L.
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
6
,
pp. 719-745
Persistent link: https://www.econbiz.de/10011736938
Saved in:
4
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
5
The collateral damage of C2C communications on social networking sites : the moderating role of firm responsiveness and perceived fairness
Adjei, Mavis T.
;
Nowlin, Edward L.
;
Ang, Tyson
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10011489607
Saved in:
6
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
7
The stress of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.
;
Sparks, Beverley
;
Weber, Karin
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
Saved in:
8
Why do travelers trust TripAdvisor? : antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth
Filieri, Raffaele
;
Alguezaui, Salma
;
McLeay, Fraser
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 174-185
Persistent link: https://www.econbiz.de/10011414943
Saved in:
9
The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.
;
Noble, Stephanie M.
;
Noble, Charles H.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
Saved in:
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