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~person:"Afonso, António"
~person:"Homburg, Christian"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Marketing management
Finanzpolitik
56
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56
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52
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52
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50
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Afonso, António
Homburg, Christian
Vrontis, Demetris
26
Kumar, V.
25
Meffert, Heribert
23
O'Cass, Aron
23
Melewar, T. C.
20
Albers, Sönke
19
Bauer, Hans H.
19
Balmer, John M. T.
18
Kitchen, Philip J.
18
Morgan, Neil A.
18
Wiedmann, Klaus-Peter
18
Drees, Norbert
17
Calantone, Roger J.
16
Gilmore, Audrey
16
Kaiser, Harry M.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Backhaus, Klaus
14
Brettel, Malte
14
Fritz, Wolfgang
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Singh, Ramendra
14
Thrassou, Alkis
14
Dekimpe, Marnik G.
13
Gierl, Heribert
13
Morgan, Robert
13
Nufer, Gerd
13
Palmatier, Robert W.
13
Sheth, Jagdish N.
13
Varadarajan, Rajan
13
Huber, Frank
12
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
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12
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12
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1
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Journal of the Academy of Marketing Science
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
Journal of marketing
3
Die Betriebswirtschaft : DBW
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business economics : JBE
1
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
22
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1
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10
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22
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1
Customer journey
management
capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Addressing a product
management
's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
3
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
Externally directed and internally directed market launch
management
: The role of organizational factors in influencing new production success
Kuester, Sabine
;
Homburg, Christian
;
Heß, Silke C.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 38-52
Persistent link: https://www.econbiz.de/10010219668
Saved in:
5
Market Launch Excellence : Wegweiser zum erfolgreichen Markteinführungsmanagement
Homburg, Christian
;
Kuhn, Jutta
-
2007
Persistent link: https://www.econbiz.de/10003498787
Saved in:
6
Customer Acquisition Excellence : systematisches
Management
der Neukundengewinnung
Homburg, Christian
;
Fargel, Tim
-
2007
Persistent link: https://www.econbiz.de/10003410397
Saved in:
7
Internationale Marktbearbeitung und internationale Unternehmensführung : zwölf Thesen
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10013430123
Saved in:
8
Produkt- und Key-Account-
Management
als objektorientierte Formen der Marketingorganisation
Gruner, Kjell E.
- In:
Die Betriebswirtschaft : DBW
57
(
1997
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10001216136
Saved in:
9
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
10
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
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