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~person:"Aggarwal, Rohit"
~person:"Dens, Nathalie"
~person:"Jha, Subhash"
~person:"Moro, Sérgio"
~subject:"Interview"
~subject:"Viral marketing"
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Interview
Viral marketing
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Online retailing
8
Online-Handel
8
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Aggarwal, Rohit
Dens, Nathalie
Jha, Subhash
Moro, Sérgio
Kim, Jong Min
4
Carrera, Clara
3
Law, Chun Hung Roberts
3
Law, Rob
3
Lok, Peter
3
Martínez-de-Albéniz, Victor
3
Sosa, Manuel
3
Sparks, Beverley
3
Ye, Qiang
3
Benbasat, Izak
2
Benlian, Alexander
2
Bilgihan, Anil
2
Borghi, Matteo
2
Cenfetelli, Ronald T.
2
Chatterjee, Swagato
2
Elwalda, Abdulaziz
2
Fang, Xiao
2
Furner, Christopher P.
2
Gross, Rainer
2
Grottke, Michael
2
Gu, Bin
2
Guerreiro, João Pedro Silva Martins
2
Iacobucci, Dawn
2
Jia, Susan
2
Kim, Moon-Yong
2
Knoll, Julian
2
Korchmar, Simon
2
Kumar, Anuj
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Kumar, Naveen
2
Kwok, Linchi
2
Li, Hengyun
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Li, Xiaolin
2
Lis, Bettina
2
Mai, Feng
2
Mariani, Marcello M.
2
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Information systems research : ISR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of retailing and consumer services
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MIS quarterly
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ECONIS (ZBW)
10
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
3
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
4
Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
Saved in:
5
A data-driven approach to measure restaurant performance by combining online reviews with historical sales data
Fernandes, Elizabeth
;
Moro, Sérgio
;
Cortez, Paulo
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495005
Saved in:
6
Unfolding the characteristics of incentivized online reviews
Costa, Ana
;
Guerreiro, João Pedro Silva Martins
;
Moro, …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 272-281
Persistent link: https://www.econbiz.de/10011995624
Saved in:
7
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
8
Are Yelp's tips helpful in building influential consumers?
Guerreiro, João Pedro Silva Martins
;
Moro, Sérgio
- In:
Tourism management perspectives : TMP
24
(
2017
),
pp. 151-154
Persistent link: https://www.econbiz.de/10011810760
Saved in:
9
Sentiment classification of consumer-generated online reviews using topic modeling
Calheiros, Ana Catarina
;
Moro, Sérgio
;
Rita, Paulo
- In:
Journal of hospitality marketing & management
26
(
2017
)
7
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011783996
Saved in:
10
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
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