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~person:"Aggarwal, Rohit"
~person:"Law, Chun Hung Roberts"
~source:"econis"
~subject:"Advertising effects"
~subject:"E-commerce"
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Search: subject_exact:"Virales Marketing"
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Advertising effects
E-commerce
Viral marketing
21
Virales Marketing
21
Social Web
16
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16
Online retailing
15
Online-Handel
15
Internet marketing
13
Online-Marketing
13
Hotel industry
11
Hotellerie
11
Consumer behaviour
10
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6
Personalisierung
5
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4
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online review
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social media
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Aggarwal, Rohit
Law, Chun Hung Roberts
Duan, Wenjing
7
Fossen, Beth L.
4
Usman, Osly
4
Zhou, Wenqi
4
Cui, Geng
3
Esmaeilpour, Majid
3
Furner, Christopher P.
3
Gu, Bin
3
Hosanagar, Kartik
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Hu, Nan
3
Huh, Jisu
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King, Karen Whitehill
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Septianto, Felix
3
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Song, Reo
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Tan, Yong
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Information systems research : ISR
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
MIS quarterly
1
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ECONIS (ZBW)
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1
Power of sentiment expressions on peer-to-peer rental platforms : a mixed-method approach
Zhang, Xi
;
Wei, Xin
;
Zhang, Te
;
Liang, Sai
;
Ma, Yao
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 428-446
Persistent link: https://www.econbiz.de/10014582247
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2
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
3
Double blades : does a sharing platform benefit from integration to a popular OTA platform?
Li, Chunhong
;
Deng, Lingfei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014285173
Saved in:
4
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
5
Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
Saved in:
6
The influence of online reviews to online hotels booking intentions
Zhao, Xinyuan
;
Wang, Liang
;
Guo, Xiao
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1343-1364
Persistent link: https://www.econbiz.de/10011403403
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