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~person:"Ahammad, Mohammad F."
~person:"Collins, Christopher J."
~person:"Jackson, Ulrike"
~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~subject:"Brand image"
~subject:"Mitarbeiterbindung"
~subject:"Work behaviour"
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Search: subject_exact:"Personalmarktforschung"
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Brand image
Mitarbeiterbindung
Work behaviour
HR marketing
11
Personalmarketing
11
Markenimage
8
Arbeitsverhalten
6
Brand management
4
Markenführung
4
Employee retention
3
Personalbeschaffung
3
Recruitment
3
Arbeitskräfte
2
Arbeitszufriedenheit
2
Corporate reputation
2
Customer integration
2
Firmenimage
2
Internal branding
2
Interne Markenführung
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Job satisfaction
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Kundenintegration
2
Messebeteiligung
2
Trade fair participation
2
USA
2
United States
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Workforce
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Affect
1
Asymmetric information
1
Asymmetrische Information
1
Brand personality
1
Branding
1
Confidence
1
Consumer behaviour
1
Dienstleistungssektor
1
Dual-process theory
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Emotion
1
Employee
1
Employee advocacy
1
Employee brand ambassadorship
1
Employee wellbeing
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Ahammad, Mohammad F.
Collins, Christopher J.
Jackson, Ulrike
Kenning, Peter
King, Ceridwyn
Burmann, Christoph
6
Van Hoye, Greet
5
Tanwar, Karnica
4
Busold, Matthias
3
Edwards, Martin R.
3
Gilani, Hasan
3
Kashyap, Vaneet
3
Rangnekar, Santosh
3
Adams, Christoph
2
Azimi, Mohammad
2
Baran, Engin
2
Baum, Matthias
2
Blanck, Christina
2
Bondesson, Niklas
2
Bussin, Mark
2
Dijkstra, Majorie
2
Dineen, Brian R.
2
Geschwill, Roland
2
Grace, Debra
2
Hell, Benedikt
2
Höft, Stefan
2
Immerschitt, Wolfgang
2
Kabst, Rüdiger
2
Khanyapuss Punjaisri
2
Künzel, Hansjörg
2
Lievens, Filip
2
Lings, Ian
2
Mangold, W. Glynn
2
Miles, Sandra Jeanquart
2
Prasad, Asha
2
R., Geetha
2
Rampl, Linn Viktoria
2
Rana, Geeta
2
Roj, Manuel
2
Sadeghvaziri, Faraz
2
Schmidt, Christian
2
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European journal of marketing : EJM
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Human resource management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
The Oxford handbook of recruitment
1
The journal of brand management : an international journal
1
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1
Recruitment brand equity for unknown employers : examining the effects of recruitment message claim verifiability and credibility on job pursuit intentions
Collins, Christopher J.
;
Martinez-Moreno, Julian E.
- In:
Human resource management
61
(
2022
)
5
,
pp. 585-597
Persistent link: https://www.econbiz.de/10013468296
Saved in:
2
Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace : a theoretical contribution
Sakka, Georgia
;
Ahammad, Mohammad F.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 354-363
Persistent link: https://www.econbiz.de/10012416994
Saved in:
3
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
4
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
5
Employer brand equity and recruitment research
Collins, Christopher J.
;
Kanar, Adam M.
- In:
The Oxford handbook of recruitment
,
(pp. 284-297)
.
2014
Persistent link: https://www.econbiz.de/10010202004
Saved in:
6
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
7
Live-Kommunikation im Kontext des Behavioral Branding : markenstärkende Interaktionserlebnisse zwischen Mitarbeitern und Kunden am Beispiel Messe
Jackson, Ulrike
;
Wolf, Antje
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 65-85)
.
2014
Persistent link: https://www.econbiz.de/10010382787
Saved in:
8
Live-Kommunikation im Kontext des Behavioral Brandings : markenstärkende Interaktionserlebnisse zwischen Mitarbeitern und Kunden am Point of Interaction
Wolf, Antje
;
Jackson, Ulrike
- In:
Praxisorientiertes Eventmanagement : Events erfolgreich …
,
(pp. 357-373)
.
2014
Persistent link: https://www.econbiz.de/10010469804
Saved in:
9
Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
Saved in:
10
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
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