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~person:"Ahearne, Michael"
~person:"Ehret, Michael"
~person:"Schmitz, Christian"
~subject:"Business-to-business marketing"
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Search: subject_exact:"Industrial marketing"
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Business-to-business marketing
B-to-B-Marketing
32
Salespeople
15
Verkaufspersonal
15
Beziehungsmarketing
10
Relationship marketing
10
Lieferantenmanagement
9
Supplier relationship management
9
Selling
7
Verkauf
7
Kundenmanagement
4
Betriebliche Wertschöpfung
3
Erfolgsfaktor
3
Performance measurement
3
Performance-Messung
3
Success factor
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Value creation
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business-to-business marketing
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Anforderungsprofil
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B2B
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Brand image
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Bundling strategy
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Business model
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Business services
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Business-to-Business-Marketing
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Consumer behaviour
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Contingency theory
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Deutschland
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Dienstleistungsmanagement
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Direktmarketing
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E-commerce
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Electronic Commerce
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Germany
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Geschäftsmodell
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Innovation
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Ahearne, Michael
Ehret, Michael
Schmitz, Christian
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Homburg, Christian
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Keränen, Joona
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Lilien, Gary L.
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Christodoulides, George
9
Corsaro, Daniela
9
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing
3
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Advances in services marketing
1
Handbook of business-to-business marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Industrial Marketing
1
Journal of business-to-business marketing
1
Journal of personal selling & sales management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
SpringerLink / Bücher
1
The journal of personal selling & sales management : JPSSM
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Volume 21, Issue 2
1
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ECONIS (ZBW)
32
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1
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
2
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
3
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
4
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
5
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
6
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
7
Managing ad hoc sales encounters in B2B markets
Schmitz, Christian
;
Lee, You-Cheong
;
Isenberg, Lukas
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 33-47
Persistent link: https://www.econbiz.de/10013494010
Saved in:
8
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
9
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
10
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
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