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~person:"Ahearne, Michael"
~person:"Ehret, Michael"
~person:"Sharma, Arun"
~subject:"Business-to-business marketing"
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Business-to-business marketing
B-to-B-Marketing
36
Lieferantenmanagement
16
Supplier relationship management
16
Salespeople
9
Verkaufspersonal
9
Relationship marketing
7
Beziehungsmarketing
6
Selling
6
Verkauf
6
Beschaffung
4
Procurement
4
Consumer behaviour
3
Dienstleistungsmanagement
3
Konsumentenverhalten
3
Outsourcing
3
Performance measurement
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Performance-Messung
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Service management
3
Anforderungsprofil
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B2B
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Betriebliche Wertschöpfung
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Brand image
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Business model
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Contingency theory
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Customer integration
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Geschäftsmodell
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Industrial marketing
2
Innovation
2
Innovation management
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Innovationsmanagement
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Internet marketing
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Kontingenztheorie
2
Kundenintegration
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Kundenmanagement
2
Kundenorientierung
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Leistungsentgelt
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Markenimage
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Marketing management
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Marketingmanagement
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Ahearne, Michael
Ehret, Michael
Sharma, Arun
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Homburg, Christian
17
Kowalkowski, Christian
17
Voeth, Markus
17
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Sridhar, Shrihari
11
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
Snehota, Ivan
10
Woodside, Arch G.
10
Zolkiewski, Judy
10
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Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of business research : JBR
2
Advances in services marketing
1
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Handbook of business-to-business marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of Business & Industrial Marketing
1
Journal of marketing
1
Journal of personal selling & sales management : JPSSM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Psychology & marketing
1
SpringerLink / Bücher
1
The journal of personal selling & sales management : JPSSM
1
Volume 21, Issue 2
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ECONIS (ZBW)
36
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36
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1
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
2
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
3
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
4
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
5
Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul
;
Sharma, Arun
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 122-140
Persistent link: https://www.econbiz.de/10013259033
Saved in:
6
Customer disengagement in business-to-business markets : a framework for analysis
Vatavwala, Sanket
;
Kumar, Bipul
;
Sharma, Arun
;
Billore, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 114-130
Persistent link: https://www.econbiz.de/10013494013
Saved in:
7
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
8
Business-to-business selling in the post-COVID-19 era : developing an adaptive sales force
Rangarajan, Deva
;
Sharma, Arun
;
Lyngdoh, Teidorlang
; …
- In:
Business horizons
64
(
2021
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012990356
Saved in:
9
Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Hochstein, Bryan
; …
- In:
Journal of personal selling & sales management : JPSSM
40
(
2020
)
4
,
pp. 289-305
Persistent link: https://www.econbiz.de/10012395131
Saved in:
10
Sustainability research in business-to-business markets : an agenda for inquiry
Sharma, Arun
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 323-329
Persistent link: https://www.econbiz.de/10012285370
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