//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ahearne, Michael"
~person:"Ehret, Michael"
~person:"Terho, Harri"
~person:"Voeth, Markus"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industrial marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Business-to-business marketing
B-to-B-Marketing
49
Lieferantenmanagement
16
Supplier relationship management
16
Relationship marketing
11
Salespeople
11
Selling
11
Verkauf
11
Verkaufspersonal
11
Marketing management
7
Marketingmanagement
7
Deutschland
6
Germany
6
Performance measurement
6
Performance-Messung
6
Investitionsgütermarketing
5
B2B
4
Betriebliche Wertschöpfung
4
Customer value
4
Kundenwert
4
Sales
4
Theorie
4
Theory
4
Value creation
4
Bundling strategy
3
Erfolgsfaktor
3
Leistungsbündel
3
Marketing theory
3
Marketingtheorie
3
Social Web
3
Social web
3
Success factor
3
Anforderungsprofil
2
Außendienst
2
Beschaffung
2
Brand image
2
Business model
2
Business-to-Business-Marketing
2
Buying center
2
more ...
less ...
Online availability
All
Undetermined
16
Free
5
Type of publication
All
Article
36
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Aufsatz im Buch
9
Book section
9
Lehrbuch
4
Aufsatzsammlung
3
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Festschrift
2
Sammelwerk
2
Textbook
2
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
31
German
19
Author
All
Ahearne, Michael
Ehret, Michael
Terho, Harri
Voeth, Markus
Kleinaltenkamp, Michael
50
Backhaus, Klaus
35
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Homburg, Christian
18
Lindgreen, Adam
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Schmitz, Christian
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ivens, Björn Sven
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Christodoulides, George
9
more ...
less ...
Institution
All
Springer Gabler <Firma>
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
12
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
SpringerLink / Bücher
2
Advances in services marketing
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Customer Experience : Forum Dienstleistungsmanagement
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Handbook of business-to-business marketing
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovatives Industriegütermarketing
1
Journal of Business & Industrial Marketing
1
Journal of business economics : JBE
1
Journal of business-to-business marketing
1
Journal of marketing
1
MIT sloan management review
1
Psychology & marketing
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Volume 21, Issue 2
1
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
2
Improving negotiation success in B2B sales organizations : is structured negotiation management a success factor?
Mayer, Markus
;
Voeth, Markus
- In:
Journal of business economics : JBE
92
(
2022
)
2
,
pp. 163-196
Persistent link: https://www.econbiz.de/10013187195
Saved in:
3
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
4
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
5
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
6
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
7
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
8
Measuring B2B social selling : key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
Saved in:
9
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
10
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->