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~person:"Ahlers, Grit Mareike"
~person:"Pepels, Werner"
~person:"Schultz, Don E."
~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
~type_genre:"Book section"
~type_genre:"Fallstudiensammlung"
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Aufsatzsammlung
Marketingmanagement
Marketing management
17
Beziehungsmarketing
9
Relationship marketing
9
B-to-B-Marketing
8
Business-to-business marketing
8
Customer service
7
Kundenservice
7
Customer satisfaction
6
Kundenzufriedenheit
6
Lieferantenmanagement
6
Supplier relationship management
6
Brand management
5
Dienstleistungsqualität
5
Markenführung
5
Product management
5
Produktmanagement
5
Service quality
5
Advertising
4
Measurement
4
Messung
4
Quality management
4
Qualitätsmanagement
4
Werbung
4
Beschwerdemanagement
3
Communication
3
Complaint management
3
Customer value
3
Innovation management
3
Innovationsmanagement
3
Kommunikation
3
Kundenwert
3
Organisationsstruktur
3
Organizational structure
3
Relaunch
3
Theorie
3
Theory
3
Werbeplanung
3
Advertising planning
2
Business process management
2
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Undetermined
1
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Article
15
Book / Working Paper
2
Type of publication (narrower categories)
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Book section
Fallstudiensammlung
Aufsatz im Buch
15
Article in journal
13
Aufsatz in Zeitschrift
13
Collection of articles of several authors
8
Sammelwerk
8
Handbook
7
Handbuch
7
Lehrbuch
6
Aufsatzsammlung
5
Textbook
5
Nachschlagewerk
2
Reference book
2
Wörterbuch
2
Accompanied by computer file
1
Arbeitspapier
1
Case study
1
Collection of articles written by one author
1
Einführung
1
Elektronischer Datenträger als Beilage
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Sammlung
1
Working Paper
1
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Language
All
German
9
English
8
Author
All
Ahlers, Grit Mareike
Pepels, Werner
Schultz, Don E.
Bruhn, Manfred
20
Meffert, Heribert
16
Esch, Franz-Rudolf
12
Kirchgeorg, Manfred
10
Homburg, Christian
8
Keller, Kevin Lane
8
Kotler, Philip
8
Adeola, Ogechi
7
Bauer, Hans H.
7
Berndt, Ralph
7
Trommsdorff, Volker
7
Ahlert, Dieter
6
Carpenter, Gregory S.
6
Cova, Bernard
6
Meissner, Hans Günther
6
Pfeffermann, Nicole
6
Shankar, Venkatesh
6
Wiedmann, Klaus-Peter
6
Zanger, Cornelia
6
Belz, Christian
5
Dahlhoff, Hans-Dieter
5
Diller, Hermann
5
Ergenzinger, Rudolf
5
Foroudi, Pantea
5
Hinson, Robert
5
Kleinaltenkamp, Michael
5
Kreutzer, Ralf T.
5
Krulis-Randa, Jan S.
5
Kumar, V.
5
Köhler, Richard
5
Nufer, Gerd
5
Ratten, Vanessa
5
Siems, Florian
5
Vaih-Baur, Christina
5
Ahlert, Dorothee
4
Baumgarth, Carsten
4
Burmann, Christoph
4
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Published in...
All
Advertising theory
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Handbook of business-to-business marketing
1
Handbuch Multi-Channel-Marketing
1
Instrumente zur Gestaltung von After Sales Services
1
Integrated brand marketing and measuring returns
1
Policy and marketing strategies for digital media
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Scenarios in marketing : from vision to decision
1
Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
Theorien der Public Relations : Grundlagen und Perspektiven der PR-Forschung
1
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Source
All
ECONIS (ZBW)
17
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1
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17
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1
Integrated communication in the innovation process - an approach to integrated innovation communication
Bruhn, Manfred
;
Ahlers, Grit Mareike
- In:
Strategy and communication for innovation : integrative …
,
(pp. 205-225)
.
2017
Persistent link: https://www.econbiz.de/10011663026
Saved in:
2
Integrated communication in the innovation process : an approach to integrated innovation communication
Bruhn, Manfred
;
Ahlers, Grit Mareike
- In:
Strategy and communication for innovation
,
(pp. 139-160)
.
2013
Persistent link: https://www.econbiz.de/10010245541
Saved in:
3
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
4
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
5
An integrated approach to communications in the open innovation process
Bruhn, Manfred
;
Ahlers, Grit Mareike
- In:
Strategies and communications for innovations : an …
,
(pp. 133-152)
.
2011
Persistent link: https://www.econbiz.de/10008987602
Saved in:
6
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
Saved in:
7
Konsumgüter-Relaunch : Charakteristika und Maßnahmen
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 207-228)
.
2013
Persistent link: https://www.econbiz.de/10011447467
Saved in:
8
Customer Touch Points - Aufgaben und Vorgehensweise einer Multi-Channel Communication
Bruhn, Manfred
;
Ahlers, Grit Mareike
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 393-425)
.
2007
Persistent link: https://www.econbiz.de/10003435047
Saved in:
9
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 227-262)
.
2008
Persistent link: https://www.econbiz.de/10003751991
Saved in:
10
Marketing communication measurement in a transformational marketplace
Schultz, Don E.
- In:
Integrated brand marketing and measuring returns
,
(pp. 58-93)
.
2010
Persistent link: https://www.econbiz.de/10003988779
Saved in:
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