//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ahlert, Dieter"
~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"Market research"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~type_genre:"Sammelwerk"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Market research
Marketingtheorie
Relationship marketing
Theorie
21
Theory
21
Deutschland
16
Germany
16
Markenführung
14
Marktforschung
12
Marketing theory
11
Marketingmanagement
8
Handel
7
Markenpolitik
7
Marketing
6
Marketing management
6
Trade
6
Beziehungsmarketing
5
Corporate culture
5
Einzelhandel
5
Lieferantenmanagement
5
Retail trade
5
Supplier relationship management
5
Unternehmenskultur
5
Welt
5
World
5
Corporate reputation
4
Distribution channel
4
Firmenimage
4
Handelsmarketing
4
Physical distribution
4
Retail marketing
4
Strategisches Management
4
Vertrieb
4
Vertriebsweg
4
Brand architecture
3
Category Management
3
Category management
3
Consumer goods marketing
3
Erfolgsfaktor
3
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Book / Working Paper
33
Article
1
Type of publication (narrower categories)
All
Sammelwerk
Working Paper
Article in journal
71
Aufsatz in Zeitschrift
71
Aufsatz im Buch
41
Book section
41
Collection of articles of several authors
28
Graue Literatur
23
Non-commercial literature
23
Aufsatzsammlung
16
Lehrbuch
11
Textbook
11
Arbeitspapier
6
Case study
3
Conference paper
3
Fallstudie
3
Konferenzbeitrag
3
Reprint
3
CD-ROM, DVD
2
Collection of articles written by one author
2
Festschrift
2
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammlung
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
22
German
12
Dutch
1
Author
All
Ahlert, Dieter
Balmer, John M. T.
Malhotra, Naresh K.
Pelsmacker, Patrick de
Homburg, Christian
39
Burmann, Christoph
34
Bauer, Hans H.
33
Van den Poel, Dirk
29
Bruhn, Manfred
22
Sheth, Jagdish N.
21
Franses, Philip Hans
15
Baumgarth, Carsten
13
Decker, Reinhold
13
Meffert, Heribert
13
Czellar, Sandor
11
Herrmann, Andreas
11
Lips, Peter
11
Piller, Frank T.
11
Esch, Franz-Rudolf
10
Hruschka, Harald
10
Melewar, T. C.
10
Bayón, Tomás
9
Drees, Norbert
9
Helm, Roland
9
Huber, Frank
9
Tadajewski, Mark
9
Verhoef, Peter C.
9
Helmig, Bernd
8
Hinterhuber, Hans H.
8
Murphy, Brian B.
8
Pepels, Werner
8
Spiller, Achim
8
Stauss, Bernd
8
Wagner, Ralf
8
Wiedmann, Klaus-Peter
8
Disch, Wolfgang K. A.
7
Green, Paul E.
7
Hildebrandt, Lutz
7
Hippner, Hajo
7
Neslin, Scott A.
7
Stremersch, Stefan
7
Tomczak, Torsten
7
more ...
less ...
Published in...
All
SAGE library in marketing
7
Journal of brand management / advanced collections
2
Legends in marketing
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Applied Marketing Science /Angewandte Marketingforschung
1
Arbeitspapiere / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Distribution und Handel, Westfälische Wilhelms-Universität Münster. IFHM, Münster
1
Edition Lebensmittel Zeitung
1
Forum Vertriebs- und Handelsmanagement
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Angewandte Marketingforschung / Applied Marketing Science
1
Gabler Edition Wissenschaft / Applied Marketing Science
1
International journal of retail & distribution management
1
Jahrbuch Handelsmanagement
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Review of marketing research
1
Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
1
Routledge interpretive marketing research
1
The journal of brand management : an international journal
1
Wissenschaft & Praxis
1
Working paper / Harvard Business School, Division of Research
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Working paper series / Bradford University School of Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multikanalstrategien : Konzepte, Methoden und Erfahrungen
Ahlert, Dieter
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001703473
Saved in:
2
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
3
Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts
Ahlert, Dieter
(
ed.
);
Kenning, Peter
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009517844
Saved in:
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Ahlert, Dieter
(
ed.
)
-
2007
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003480573
Saved in:
5
Prozessmanagement im vertikalen
Marketing
: efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter
(
contributor
);
Borchert, Stefan
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001496486
Saved in:
6
Future of research in
marketing
in emerging economies
Malhotra, Naresh K.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009751829
Saved in:
7
Advances in corporate branding
Balmer, John M. T.
(
ed.
);
Powell, Shaun M.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011573198
Saved in:
8
Advances in Chinese brand management
Balmer, John M. T.
(
ed.
);
Chen, Weifeng
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011573209
Saved in:
9
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
10
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->