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~person:"Ahlert, Dieter"
~person:"Ertl, Robert"
~person:"Ferrell, Odies C."
~subject:"Marktforschung"
~type_genre:"Book section"
~type_genre:"Glossar enthalten"
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Marktforschung
Beziehungsmarketing
16
Relationship marketing
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Theorie
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Theory
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Lieferantenmanagement
7
Supplier relationship management
7
Deutschland
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Germany
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Consumer goods marketing
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Konsumgütermarketing
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Market research
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Betriebliche Wertschöpfung
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Brand management
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Efficient Consumer Response
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Efficient consumer response
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Konsumgüterhandel
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Market segmentation
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Marketing
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Ahlert, Dieter
Ertl, Robert
Ferrell, Odies C.
Bauer, Hans H.
4
Huber, Frank
4
Meyer, Anton
4
Dornach, Frank
2
Günter, Bernd
2
Herrmann, Andreas
2
Müller, Stefan
2
Pride, William M.
2
Schuckel, Marcus
2
Werner, Harald
2
Allred, Chad R.
1
Alpar, Paul
1
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Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
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ECONIS (ZBW)
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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3
Methoden zur Messung der Kundenzufriedenheit
Meyer, Anton
;
Ertl, Robert
- In:
Direct Banking : wie virtuelle Institute das …
,
(pp. 307-336)
.
2000
Persistent link: https://www.econbiz.de/10001537692
Saved in:
4
Zufriedenheit von Bankkunden : Ergebnisse des Deutschen Kundenbarometers - Qualität und Zufriedenheit
Meyer, Anton
;
Dornach, Frank
;
Ertl, Robert
- In:
Kundenorientierung von Banken : Strategien für …
,
(pp. 365-387)
.
1999
Persistent link: https://www.econbiz.de/10001453438
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