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~person:"Ahlert, Dieter"
~person:"Gierl, Heribert"
~person:"Han, Heesup"
~person:"Malhotra, Naresh K."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Multi-volume publication"
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Search: subject:"Marketing"
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Consumer behaviour
109
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109
Beziehungsmarketing
68
Relationship marketing
68
Customer satisfaction
49
Kundenzufriedenheit
49
Brand management
38
Markenführung
38
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35
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35
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29
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29
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27
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26
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26
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23
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21
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155
German
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Ahlert, Dieter
Gierl, Heribert
Han, Heesup
Malhotra, Naresh K.
Kumar, V.
95
Vrontis, Demetris
86
Melewar, T. C.
79
Homburg, Christian
74
Herrmann, Andreas
70
Pitt, Leyland F.
70
Mattila, Anna S.
69
Svensson, Göran
66
Loureiro, Sandra Maria Correia
63
Bang, Nguyen
62
Verhoef, Peter C.
62
Dwivedi, Yogesh Kumar
59
Grewal, Dhruv
59
Walsh, Gianfranco
58
Cheng, T. C. E.
55
Palmatier, Robert W.
55
Tadajewski, Mark
54
Bruhn, Manfred
53
Hollebeek, Linda D.
52
Law, Chun Hung Roberts
52
Phau, Ian
51
Gil Saura, Irene
50
Lusch, Robert F.
50
Ko, Eunju
48
O'Cass, Aron
48
Thrassou, Alkis
48
Henneberg, Stephan
47
Hunt, Shelby D.
47
Calantone, Roger J.
46
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46
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46
Romaniuk, Jenni
46
Ruyter, Ko de
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Smith, Alan D.
46
Swoboda, Bernhard
46
Sharma, Piyush
45
Prentice, Catherine
44
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44
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Journal of travel and tourism marketing
36
International journal of hospitality management
22
Marketing : ZFP ; journal of research and management
12
Jahrbuch der Absatz- und Verbrauchsforschung
10
International journal of contemporary hospitality management
9
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Tourism management : research, policies, practice
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
Journal of hospitality marketing & management
4
Review of marketing research
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Handelsforschung
3
Journal of business-to-business marketing
3
Psychology & marketing
3
Tourism management perspectives : TMP
3
Transfer : Zeitschrift für Kommunikation und Markenmanagement
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing intelligence & planning
2
Tourism and hospitality research : the surrey quarterly review
2
Zeitschrift für Planung : ZP
2
AMS review : official publication of the Academy of Marketing Science
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Grundwissen der Ökonomik / Betriebswirtschaftslehre
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of quality & reliability management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of technology management : IJTM
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ECONIS (ZBW)
206
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1
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206
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1
Building value co-creation with social media
marketing
, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Psychology of space tourism
marketing
, technology, and sustainable development : from a literature review to an integrative framework
Mehran, Javaneh
;
Olya, Hossein
;
Han, Heesup
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1130-1151
Persistent link: https://www.econbiz.de/10014291779
Saved in:
3
Cultivating and disseminating a festival image : the case of the Qingdao International Beer Festival
Chi, Xiaoting
;
Meng, Bo
;
Zhou, Heng
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
4
,
pp. 373-393
Persistent link: https://www.econbiz.de/10013417039
Saved in:
4
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
5
Travel and tourism
marketing
in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
6
Sustainability à la carte : a systematic review of green restaurant research : 2010-2023
Yong, Rachel Yuen May
;
Chua, Bee-Lia
;
Pipatpong Fakfare
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 508-537
Persistent link: https://www.econbiz.de/10014513666
Saved in:
7
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
8
Two decades of research on halal hospitality and tourism : a review and research agenda
Al-Ansi, Amr
;
Olya, Hossein
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2017-2055
Persistent link: https://www.econbiz.de/10014280924
Saved in:
9
Special issue: green
marketing
: consumption and development of sustainable tourism and hospitality : editorial
Han, Heesup
;
Chua, Bee-Lia
;
Pipatpong Fakfare
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 451-452
Persistent link: https://www.econbiz.de/10014513660
Saved in:
10
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
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