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~person:"Ahmad, Shamim"
~person:"García Medina, Irene"
~person:"Syahrivar, Jhanghiz"
~subject:"Cosmetics"
~subject:"Indonesien"
~subject:"Waschmittel"
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Search: subject_exact:"Lippenstift"
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Cosmetics
Indonesien
Waschmittel
Kosmetik
5
Artificial intelligence
2
Künstliche Intelligenz
2
Brand
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
China
1
Consumer behaviour
1
Consumers
1
Detergents
1
E-WOM intention
1
India
1
Indien
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Indonesia
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Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Markenartikel
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Social Web
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Social media addiction
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Social media influencers
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artificial intelligence
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body esteem
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color cosmetics
1
consumer behaviour
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consumer-brand relationships
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cosmetic brands
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luxury brands
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Ahmad, Shamim
García Medina, Irene
Syahrivar, Jhanghiz
Glied, Sherry
4
Hamermesh, Daniel S.
4
Meng, Xin
4
Neidell, Matthew
4
Zhang, Junsen
4
McNaught, Angela
3
Tipgomut, Pornchanoke
3
Aimé, Isabelle
2
Bigné Alcañiz, J. Enrique
2
Brzozowicz, Magdalena
2
Currás-Pérez, Rafael
2
Feiner, Susan
2
Guéguen, Nicolas
2
Hofmeister-Tóth, Ágnes
2
Hopkins, Barbara E.
2
Jacob, Céline
2
Karnani, Aneel Gobindram
2
Kopka, Udo
2
Lai, Chantal
2
Pervin, Shahina
2
Phau, Ian
2
Rajagopal
2
Ranchhod, Ashok
2
Simay, Attila Endre
2
Singh, Saumya
2
Singhal, Divyansh
2
Usman, Osly
2
Wei, Yuling
2
Yang, Dong-Jenn
2
Abbasi, Amir Zaib
1
Abdul Hafaz Ngah
1
Abdullah, Rozelin
1
Adams, A. Frank
1
Adil, Mohd
1
Agell, Núria
1
Aggarwal, Aman
1
Aggarwal, Yash
1
Agrawal, Tushar
1
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Published in...
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Asia Pacific journal of marketing and logistics
1
Developing successful global strategies for marketing luxury brands
1
Journal of promotion management : innovations in planning and applied research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers
Simay, Attila Endre
;
Wei, Yuling
;
Gyulavári, Tamás
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1569-1598
Persistent link: https://www.econbiz.de/10014315790
Saved in:
2
Using artificial intelligence to promote branded color cosmetics : evidence from indonesia
Wei, Yuling
;
Simay, Attila Endre
;
Agárdi, Irma
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 644-675
Persistent link: https://www.econbiz.de/10014287730
Saved in:
3
Influence of celebrity endorsement on mature female luxury cosmetic consumers
Alberola Amores, Leonor
;
Miquel Segarra, Susana
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 274-295)
.
2021
Persistent link: https://www.econbiz.de/10012521921
Saved in:
4
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
5
Rural marketing in India
Ahmad, Shamim
-
1991
Persistent link: https://www.econbiz.de/10000831443
Saved in:
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