//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ahmed, Rizwan Raheem"
~person:"Beatty, Susan F."
~person:"Varan, Duane"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interactive media"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Interactive media
4
Interaktive Medien
4
Fernsehwerbung
2
Television advertising
2
Advertising effects
1
Australia
1
Australien
1
Beziehungsmarketing
1
Brand management
1
Consumer behaviour
1
Digital media
1
Digitale Medien
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Media industries
1
Media usage
1
Mediennutzung
1
Mediensektor
1
Online-Marketing
1
OpenTV
1
Relationship marketing
1
Retail trade
1
SEM-based approach
1
Salespeople
1
Social Web
1
Social web
1
Technischer Fortschritt
1
Technological change
1
Verkaufspersonal
1
Werbewirkung
1
Wink
1
advertising
1
brand awareness
1
email marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Language
All
English
4
Author
All
Ahmed, Rizwan Raheem
Beatty, Susan F.
Varan, Duane
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
3
Clement, Michel
2
Coffey, Amy Jo
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Lala, Vishal
2
Levy, Shalom
2
Noort, Guda van
2
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Sharma, Ravi S.
2
Voorveld, Hilde
2
Adibi, Sasan
1
Ahn, Taesoo
1
Al-Barakati, Abdullah
1
Albrecht, Carmen-Maria
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Antheunis, Marjolijn L.
1
Arghashi, Vahideh
1
Arora, Taanika
1
Arroyo-Cañada, Francisco-Javier
1
Asdemir, Kursad
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Azar, Salim L.
1
Baldus, Andrea
1
Bandyopadhyay, Subhajyoti
1
Baresova, Petra
1
Baron, Shawn D.
1
Becker, Jan U.
1
Benbasat, Izak
1
Berry, Leonard L.
1
Bharadwahj, Neeraj
1
more ...
less ...
Published in...
All
Journal of advertising research
1
Journal of business economics and management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
Saved in:
2
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
3
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
4
A typology of roles for avatars in online retailing
MacGoldrick, Peter J.
;
Keeling, Kathleen A.
;
Beatty, …
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 33-461
Persistent link: https://www.econbiz.de/10003710734
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->