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~person:"Ahuja, Vandana"
~person:"Akram, Umair"
~person:"Loginova, Oksana"
~subject:"Online-Marketing"
~subject:"Wettbewerb"
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Subject
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Online-Marketing
Wettbewerb
Website
15
Consumer behaviour
13
Konsumentenverhalten
13
E-commerce
11
Electronic Commerce
11
Internet marketing
11
Online retailing
11
Online-Handel
11
Social Web
7
Social web
7
Brand image
5
Markenimage
5
Preiswettbewerb
5
Price competition
5
Brand
4
China
4
Markenartikel
4
Brand management
3
Competition
3
Markenführung
3
competition
3
online marketplace
3
pricing
3
Amazon
2
COVID-19
2
Coronavirus
2
Digital platform
2
Digitale Plattform
2
India
2
Indien
2
Internet
2
Website Quality
2
brand equity
2
brands
2
platforms
2
"Double eleven" shopping festival
1
B2C
1
Beziehungsmarketing
1
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5
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2
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Article
8
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3
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7
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7
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3
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3
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3
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English
11
Author
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Ahuja, Vandana
Akram, Umair
Loginova, Oksana
Hauser, John R.
8
Liberali, Guilherme
8
Urban, Glen L.
8
Rita, Paulo
6
Braun, Michael
5
Law, Chun Hung Roberts
5
Schwarz, Torsten
5
Usman, Osly
5
Barrio-García, Salvador del
4
Bilgihan, Anil
4
Jiménez-Barreto, Jano
4
Laroche, Michel
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Peters, Anja
4
Singh, Nitish
4
Agrebi, Meriem
3
Bartikowski, Boris
3
Bucklin, Randolph E.
3
Campo, Sara
3
Chatterjee, Patrali
3
Crespo-Almendros, Esmeralda
3
Das, Subhankar
3
Germano, Fabrizio
3
Jain, Neha
3
Jones, Kristopher B.
3
Kaiser, Ulrich
3
Keßler, Esther
3
Mazaheri, Ebrahim
3
Moro, Sérgio
3
Murphy, Jamie
3
Pan, Bing
3
Rabsch, Stefan
3
Ramos, Ricardo F.
3
Richard, Marie-Odile
3
Rubio Benito, Natalia
3
Sauldie, Sanjay
3
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Working paper series / Department of Economics, University of Missouri-Columbia
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of information systems and change management : IJISCM
1
International journal of logistics economics and globalisation
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of retailing and consumer services
1
Metamorphosis : a journal of management research
1
Strategic e-commerce systems and tools for competing in the digital marketplace
1
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ECONIS (ZBW)
11
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1
Branded websites, marketplace selling and price competition
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659075
Saved in:
2
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659099
Saved in:
3
Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana
- In:
Journal of economic behavior & organization : JEBO
203
(
2022
),
pp. 577-592
Persistent link: https://www.econbiz.de/10014228171
Saved in:
4
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
5
Feeling hungry? : let's order through mobile! : examining the fast food mobile commerce in China
Akram, Umair
;
Ansari, Aisha Rehman
;
Fu, Guoqun
;
Junaid, …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389983
Saved in:
6
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2019
Persistent link: https://www.econbiz.de/10012116507
Saved in:
7
Online impulse buying of organic food : a moderated (website personality) mediation (social appeal) process
Tariq, Anum
;
Wang, Changfeng
;
Tanveer, Yasir
;
Akram, Umair
- In:
International journal of information systems and change …
11
(
2019
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10012140216
Saved in:
8
Development of e-commerce : factors influencing online impulse shopping in China
Akram, Umair
;
Khan, Muhammad Kaleem
;
Peng, Hui
; …
- In:
Journal of electronic commerce in organizations : the …
16
(
2018
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011876914
Saved in:
9
Digital marketing optimization
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 162-170)
.
2015
Persistent link: https://www.econbiz.de/10010509139
Saved in:
10
Segmenting online consumers using K-means cluster analysis
Jain, Neha
;
Ahuja, Vandana
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10011472330
Saved in:
1
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