//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ahuja, Vandana"
~person:"Al-Nabhani, Khalid"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Markenführung"
~subject:"Mobile Business"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Mobile Business
Consumer behaviour
85
Konsumentenverhalten
85
Innovation adoption
25
Innovationsakzeptanz
25
Internet marketing
21
Online-Marketing
21
Social Web
19
Social web
19
Beziehungsmarketing
18
Relationship marketing
18
Mobile business
17
Electronic Commerce
14
Mobile communications
14
Mobilkommunikation
14
Online retailing
14
Online-Handel
14
Brand management
13
E-commerce
12
Brand image
11
Markenimage
11
Viral marketing
10
Virales Marketing
10
Einzelhandel
8
Electronic Banking
8
Electronic banking
8
Innovation diffusion
8
Innovationsdiffusion
8
Internet
8
Mobile Anwendung
8
Mobile application
8
Retail trade
8
adoption
8
Adoption
7
Confidence
7
India
7
Indien
7
Vertrauen
7
Advertising effects
6
more ...
less ...
Online availability
All
Undetermined
25
Free
1
Type of publication
All
Article
29
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Language
All
English
30
Author
All
Ahuja, Vandana
Al-Nabhani, Khalid
Dwivedi, Yogesh Kumar
Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Ko, Eunju
25
Melewar, T. C.
25
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Japutra, Arnold
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Khan, Imran
15
Kunkel, Thilo
15
Shimul, Anwar Sadat
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ahn, Jiseon
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Liébana-Cabanillas, Francisco
14
Martínez-López, Francisco J.
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Park, Jungkun
13
Romaniuk, Jenni
13
Septianto, Felix
13
Sreejesh, S.
13
Vrontis, Demetris
13
Zarantonello, Lia
13
Burmann, Christoph
12
more ...
less ...
Published in...
All
Journal of business research : JBR
5
International journal of Indian culture and business management
2
International journal of bank marketing
2
International journal of electronic business : IJEB
2
International journal of management practice : IJMP
2
Journal of retailing and consumer services
2
Psychology & marketing
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of internet commerce
1
Journal of strategic marketing
1
Operations management research : OMR ; advancing practice through theory
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
5
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
6
Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
"Regrettable-escapism" the negative effects of mobile app use : a retail perspective
McLean, Graeme J.
;
Al-Nabhani, Khalid
;
Marriott, Hannah
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012796081
Saved in:
9
Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid
;
Wilson, Alan M.
;
McLean, Graeme J.
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
Saved in:
10
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->