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~person:"Ahuja, Vandana"
~person:"Al-Nabhani, Khalid"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Mobile Business"
~subject:"Relationship marketing"
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Mobile Business
Relationship marketing
Consumer behaviour
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25
Internet marketing
21
Online-Marketing
21
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Ahuja, Vandana
Al-Nabhani, Khalid
Dwivedi, Yogesh Kumar
Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
21
Rather, Raouf Ahmad
20
Ahn, Jiseon
19
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
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Karjaluoto, Heikki
18
Usman, Osly
18
Japutra, Arnold
17
Schramm-Klein, Hanna
17
Khan, Imran
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Liébana-Cabanillas, Francisco
15
Mittal, Vikas
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
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Balaji, M. S.
14
Foscht, Thomas
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Gustafsson, Anders
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Hyun, Sunghyup Sean
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Quach, Sara
14
Sesé, F. Javier
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Bilgihan, Anil
13
Das, Gopal
13
Evanschitzky, Heiner
13
Kumar, Vikas
13
McDonald, Heath
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Rahman, Zillur
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Journal of retailing and consumer services
4
International journal of Indian culture and business management
3
International journal of bank marketing
2
International journal of electronic business : IJEB
2
International journal of management practice : IJMP
2
Journal of business research : JBR
2
Psychology & marketing
2
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
30
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
4
Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Intention to adopt user generated content on virtual travel communities : exploring the mediating role of attitude
Zaidi, Neha
;
Khan, Mohammed Naved
;
Ahuja, Vandana
- In:
Tourism and hospitality research : THR
23
(
2023
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10014312436
Saved in:
7
"Regrettable-escapism" the negative effects of mobile app use : a retail perspective
McLean, Graeme J.
;
Al-Nabhani, Khalid
;
Marriott, Hannah
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012796081
Saved in:
8
Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid
;
Wilson, Alan M.
;
McLean, Graeme J.
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
Saved in:
9
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
10
Consumer adoption of mobile payment services during COVID-19 : extending meta-UTAUT with perceived severity and self-efficacy
Upadhyay, Nitin
;
Upadhyay, Shalini
;
Abed, Salma S.
; …
- In:
International journal of bank marketing
40
(
2022
)
5
,
pp. 960-991
Persistent link: https://www.econbiz.de/10013396452
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