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~person:"Ahuja, Vandana"
~person:"Dwivedi, Yogesh Kumar"
~person:"Karjaluoto, Heikki"
~subject:"Brand management"
~subject:"Mobile Business"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Mobile Business
Consumer behaviour
115
Konsumentenverhalten
107
Innovation adoption
28
Innovationsakzeptanz
28
Beziehungsmarketing
25
Relationship marketing
25
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24
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24
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22
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Ahuja, Vandana
Dwivedi, Yogesh Kumar
Karjaluoto, Heikki
Phau, Ian
34
Loureiro, Sandra Maria Correia
32
Ko, Eunju
25
Melewar, T. C.
25
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Japutra, Arnold
21
Hollebeek, Linda D.
20
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Kunkel, Thilo
16
Khan, Imran
15
Shimul, Anwar Sadat
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ahn, Jiseon
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Liébana-Cabanillas, Francisco
14
Martínez-López, Francisco J.
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Septianto, Felix
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Park, Jungkun
13
Sreejesh, S.
13
Vrontis, Demetris
13
Zarantonello, Lia
13
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12
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Journal of business research : JBR
3
International journal of Indian culture and business management
2
International journal of bank marketing
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business : IJEB
2
International journal of management practice : IJMP
2
Journal of internet commerce
2
Journal of retailing and consumer services
2
The international journal of bank marketing : IJBM
2
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2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
Contemporary issues in digital marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic business
1
International journal of electronic finance : IJEF
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of international marketing
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Journal of service theory and practice : JSTP
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ECONIS (ZBW)
37
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
3
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
4
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
5
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
6
Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
7
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
10
Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
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