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~person:"Ahuja, Vandana"
~person:"Ghose, Anindya"
~person:"Skiera, Bernd"
~person:"Smith, Katherine Taken"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internet marketing"
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Internet marketing
52
Online-Marketing
52
Consumer behaviour
20
Konsumentenverhalten
20
Social Web
19
Social web
19
Advertising effects
14
Werbewirkung
14
E-commerce
13
Electronic Commerce
13
Advertising
10
Beziehungsmarketing
10
Internet
10
Relationship marketing
10
Search engine
10
Suchmaschine
10
Werbung
10
Online retailing
9
Online-Handel
9
Mobile communications
7
Mobilkommunikation
7
Brand management
5
Markenführung
5
Mobile Business
5
Mobile Marketing
5
Mobile business
5
Mobile marketing
5
Viral marketing
5
Virales Marketing
5
social media
5
Mobile phone
4
Mobiltelefon
4
Social network
4
Soziales Netzwerk
4
digital marketing
4
Bayes-Statistik
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Bayesian inference
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Brasilien
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Brazil
3
Marketing management
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Article
52
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Aufsatz in Zeitschrift
Article in journal
52
Aufsatz im Buch
8
Book section
8
Conference paper
1
Konferenzbeitrag
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English
50
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Ahuja, Vandana
Ghose, Anindya
Skiera, Bernd
Smith, Katherine Taken
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
23
Law, Chun Hung Roberts
22
Goldfarb, Avi
18
Rita, Paulo
16
Harrigan, Paul
15
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Loureiro, Sandra Maria Correia
13
Pelsmacker, Patrick de
13
Wilbur, Kenneth C.
13
Grewal, Dhruv
12
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Reijmersdal, Eva A. van
12
Choi, Yung Kyun
11
Dens, Nathalie
11
Fesenmaier, Daniel R.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Xiang, Zheng
11
Bellman, Steven
10
Bilgihan, Anil
10
Hollebeek, Linda D.
10
Jerath, Kinshuk
10
Kannan, P. K.
10
Kim, Juran
10
Mariani, Marcello M.
10
Milne, George R.
10
Okazaki, Shintaro
10
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Information systems research : ISR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Services marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing research
2
Journal of strategic marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Business horizons
1
Electronic commerce research and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of business and economics
1
International journal of information technology and management : IJITM
1
International journal of logistics economics and globalisation
1
International journal of sport management and marketing : IJSMM
1
Journal of creating value
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Marketing letters : a journal of research in marketing
1
Metamorphosis : a journal of management research
1
Schmalenbach business review : sbr
1
The IUP journal of marketing management : IJMM
1
The journal of consumer marketing
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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ECONIS (ZBW)
52
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52
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1
How do privacy laws impact the value for advertisers, publishers and users in the online advertising market? : a comparison of the EU, US and China
Jin, Yuxi
;
Skiera, Bernd
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 306-327
Persistent link: https://www.econbiz.de/10014581520
Saved in:
2
How does the adoption of ad blockers affect news consumption?
Yan, Shunyao
;
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10013389277
Saved in:
3
The effects of pressure and self-assurance nudges on product purchases and returns in online retailing : evidence from a randomized field experiment
Ghose, Anindya
;
Lee, Heeseung Andrew
;
Nam, Kihwan
;
Oh, …
- In:
Journal of marketing research
61
(
2024
)
3
,
pp. 517-535
Persistent link: https://www.econbiz.de/10014584395
Saved in:
4
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
5
Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
6
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
7
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
8
Using social media to stimulate the adoption of green energy
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of business and economics
21
(
2022
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10013382226
Saved in:
9
Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012607287
Saved in:
10
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
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