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~person:"Ahuja, Vandana"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Beziehungsmarketing"
~subject:"Facebook"
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Search: subject:"Social web"
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Beziehungsmarketing
Facebook
Social Web
34
Social web
34
Internet marketing
20
Online-Marketing
20
Consumer behaviour
19
Konsumentenverhalten
19
Relationship marketing
19
Brand management
16
Markenführung
16
Viral marketing
11
Virales Marketing
11
Brand image
8
Markenimage
8
E-commerce
7
Electronic Commerce
7
Brand
5
Emotion
5
Markenartikel
5
social media
5
Customer satisfaction
4
Instagram
4
Internet
4
Kundenzufriedenheit
4
Online retailing
4
Online-Handel
4
Public relations
4
Virtual reality
4
Virtuelle Realität
4
Öffentlichkeitsarbeit
4
Customer integration
3
Kundenintegration
3
Social network
3
Soziales Netzwerk
3
Brand loyalty
2
Confidence
2
Customer engagement
2
Fashion
2
Innovation adoption
2
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13
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19
Aufsatz in Zeitschrift
19
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English
20
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Ahuja, Vandana
Loureiro, Sandra Maria Correia
Harrigan, Paul
15
Agnihotri, Raj
11
Hollebeek, Linda D.
10
Itani, Omar S.
9
Rita, Paulo
8
Sabatini, Fabio
8
Dwivedi, Yogesh Kumar
7
Hajli, Nick
7
Ozuem, Wilson
7
Skiera, Bernd
7
Alavi, Shirin
6
Alt, Rainer
6
Bernoff, Josh
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Kumar, Vikas
6
Milne, George R.
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Sarracino, Francesco
6
Soutar, Geoffrey N.
6
Swani, Kunal
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Wiese, Melanie
6
Wirtz, Bernd W.
6
Bilro, Ricardo Godinho
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Karjaluoto, Heikki
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
Martin, Sebastian
5
Nobre, Helena
5
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Journal of promotion management : innovations in planning and applied research
4
International journal of management practice : IJMP
2
Journal of targeting, measurement and analysis for marketing
2
International journal of business performance management
1
International journal of consumer studies
1
International journal of retail and distribution management
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Metamorphosis : a journal of management research
1
The journal of product & brand management
1
Tourism and hospitality research : THR
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
20
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Intention to adopt user generated content on virtual travel communities : exploring the mediating role of attitude
Zaidi, Neha
;
Khan, Mohammed Naved
;
Ahuja, Vandana
- In:
Tourism and hospitality research : THR
23
(
2023
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10014312436
Saved in:
4
Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
5
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
6
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
7
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
9
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
10
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
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