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~person:"Aichner, Thomas"
~person:"Lee, Richard"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Markenimage
Designation of origin
16
Herkunftsbezeichnung
16
Consumer behaviour
11
Konsumentenverhalten
11
Brand image
9
country of origin
5
National culture
3
Nationalkultur
3
Animosity
2
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2
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2
Crisis management
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Product quality
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Product-harm crisis
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Produktqualität
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Rules of origin
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Spillover effect
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Spillover-Effekt
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Ursprungsregeln
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attitude deterioration
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brand transgression
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consumer trust
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"Made in ..."
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Advertising
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COO
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Chinesisch
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Consumer boycott
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Aufsatz in Zeitschrift
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Aichner, Thomas
Lee, Richard
Diamantopoulos, Adamantios
13
Giraldi, Janaina de Moura Engracia
7
Papadopoulos, Nicolas G.
7
Balabanis, George
6
Chen, Chun-Chu
6
Magnusson, Peter
6
Pike, Steven
6
Stylidis, Dimitrios
6
Westjohn, Stanford A.
6
Cai, Liping A.
5
Grudecka, Anna
5
Phau, Ian
5
Zdravkovic, Srdan
5
Coletti, Paolo
4
De Nisco, Alessandro
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Lee, Sangwon
4
Lehto, Xinran Y.
4
Li, Mimi
4
Lopez, Carmen
4
Melewar, T. C.
4
Merunka, Dwight
4
Samiee, Saeed
4
Tasci, Asli DA
4
Alvarez, Maria D.
3
Basfirinci, Cigdem
3
Breiter Terry, Deborah
3
Bruwer, Johan
3
Campo, Sara
3
Cheah, Isaac
3
Checchinato, Francesca
3
El Banna, Alia
3
Elliot, Statia
3
Fetscherin, Marc
3
Ha Nam Khanh Giao
3
Heslop, Louise A.
3
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Journal of global marketing
3
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate reputation review
1
Journal of international marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
9
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1
Chinese wine consumers' product evaluation : effects of product involvement, ethnocentrism, product experience and antecedents
Bruwer, Johan
;
Cohen, Justin
;
Driesener, Carl
;
Corsi, …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 139-150
Persistent link: https://www.econbiz.de/10014631683
Saved in:
2
Did the Volkswagen emissions scandal harm the "Made in Germany" image? : a cross-cultural, cross-products, cross-time study
Aichner, Thomas
;
Coletti, Paolo
;
Jacob, Frank
;
Wilken, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 179-190
Persistent link: https://www.econbiz.de/10012666288
Saved in:
3
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
4
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
5
The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Aichner, Thomas
;
Forza, Cipriano
;
Trentin, Alessio
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10011703177
Saved in:
6
A memory-theory perspective of country-image formation
Lee, Richard
;
Lockshin, Larry
;
Greenacre, Luke
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011500469
Saved in:
7
Effects of subcultural differences on country and product evaluations : a replication study
Aichner, Thomas
;
Coletti, Paolo
;
Forza, Cipriano
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 115-127
Persistent link: https://www.econbiz.de/10011654345
Saved in:
8
Reverse country-of-origin effects of product perceptions on destination image
Lee, Richard
;
Lockshin, Larry
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
4
,
pp. 502-511
Persistent link: https://www.econbiz.de/10009568642
Saved in:
9
Halo effects of tourists’ destination image on domestic product perceptions
Lee, Richard
;
Lockshin, Larry
- In:
Australasian marketing journal
19
(
2011
)
1
,
pp. 7-13
Persistent link: https://www.econbiz.de/10008909010
Saved in:
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