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~person:"Aitken, Robert"
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Aitken, Robert
Burmann, Christoph
154
Esch, Franz-Rudolf
152
Huber, Frank
93
Baumgarth, Carsten
92
Melewar, T. C.
79
Meffert, Heribert
75
Keller, Kevin Lane
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61
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Ahlert, Dieter
56
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Phau, Ian
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Völckner, Franziska
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Loureiro, Sandra Maria Correia
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Romaniuk, Jenni
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Fournier, Susan
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Merrilees, Bill
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Herrmann, Andreas
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Foroudi, Pantea
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Ind, Nicholas
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Strebinger, Andreas
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Gierl, Heribert
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Ko, Eunju
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Dawes, John
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Schmidt, Holger J.
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Han, Heesup
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Langner, Tobias
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MacInnis, Deborah J.
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31
Gupta, Suraksha
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing theory
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International journal of consumer studies
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Journal of historical research in marketing
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Marketing intelligence & planning
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1
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
2
Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark
;
Aitken, Robert
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
Saved in:
3
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
4
Sense of place : the importance for destination branding
Campelo, Adriana
;
Aitken, Robert
;
Thyne, Maree
;
Gnoth, …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
2
,
pp. 154-166
Persistent link: https://www.econbiz.de/10010254360
Saved in:
5
Do brands lack personality?
Romaniuk, Jenni
;
Ehrenberg, Andrew
- In:
Marketing theory
12
(
2012
)
3
,
pp. 333-339
Persistent link: https://www.econbiz.de/10009658891
Saved in:
6
Brand relationship and personality theory : metaphor or consumer perceptual reality?
Avis, Mark
;
Aitken, Robert
;
Ferguson, Shelagh
- In:
Marketing theory
12
(
2012
)
3
,
pp. 311-331
Persistent link: https://www.econbiz.de/10009658901
Saved in:
7
Visual rhetoric and ethics in marketing of destinations
Campelo, Adriana
;
Aitken, Robert
;
Gnoth, Juergen
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10008857498
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