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~person:"Akram, Umair"
~person:"Casaló, Luis V."
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Viral marketing
Social Web
26
Social web
26
Consumer behaviour
18
Konsumentenverhalten
18
Virales Marketing
10
Internet marketing
9
Online-Marketing
9
China
7
Online retailing
7
Online-Handel
7
E-commerce
4
Electronic Commerce
4
Website
4
eWOM
4
social media
4
Emotion
3
Instagram
3
Usefulness
3
Artificial intelligence
2
Beziehungsmarketing
2
Brand management
2
Confidence
2
Digital platform
2
Digitale Plattform
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet
2
Künstliche Intelligenz
2
Markenführung
2
Online purchase intention
2
Relationship marketing
2
Social Media
2
Social value
2
Spain
2
Spanien
2
Tourism industry
2
Tourismuswirtschaft
2
Vertrauen
2
e-WOM
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10
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Akram, Umair
Casaló, Luis V.
Law, Chun Hung Roberts
13
Filieri, Raffaele
8
Bigné Alcañiz, J. Enrique
7
Loureiro, Sandra Maria Correia
7
Schweidel, David A.
7
Tan, Yong
7
Ye, Qiang
7
Berger, Jonah
6
Dwivedi, Yogesh Kumar
6
Flavián Blanco, Carlos
6
Liang, Sai
6
Wallace, Elaine
6
Xie, Karen L.
6
De Angelis, Matteo
5
Law, Rob
5
Lu, Shijie
5
Moe, Wendy W.
5
Ranaweera, Chatura
5
Rita, Paulo
5
Sparks, Beverley
5
Wang, Xin
5
Bilal, Muhammad
4
Buil, Isabel
4
Buttle, Francis A.
4
Chu, Shu-Chuan
4
De Chernatony, Leslie
4
Duan, Wenjing
4
Fan, Weiguo
4
Fossen, Beth L.
4
Gopinath, Shyam
4
Groeger, Lars
4
Gvili, Yaniv
4
Harrigan, Paul
4
Kim, Hyejin
4
Kim, Juran
4
Kwok, Linchi
4
Levy, Shalom
4
Li, Hengyun
4
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of information systems and change management : IJISCM
2
International journal of hospitality management
1
International journal of quality and service sciences
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Psychology & marketing
1
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ECONIS (ZBW)
10
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1
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
2
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Saved in:
3
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
4
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
5
Understanding the justice fairness effects on eWOM communication in social media environment
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
;
Majeed, Abdul
; …
- In:
International journal of enterprise information systems …
15
(
2019
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10011996810
Saved in:
6
Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
- In:
International journal of information systems and change …
10
(
2018
)
2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
Saved in:
7
How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
;
Akram, Zubair
; …
- In:
International journal of information systems and change …
10
(
2018
)
4
,
pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
Saved in:
8
Providing online public services successfully : the role of confirmation of citizens' expectations
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián Blanco, Carlos
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10008667913
Saved in:
9
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
10
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
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