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~person:"Akram, Umair"
~person:"Wallace, Elaine"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Consumer Behaviour"
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Social web
Consumer behaviour
27
Konsumentenverhalten
27
Social Web
16
Viral marketing
13
Virales Marketing
13
Internet marketing
11
Online-Marketing
11
Online retailing
9
Online-Handel
9
China
8
Brand image
7
E-commerce
7
Electronic Commerce
7
Markenimage
7
Website
6
Brand
5
Brand management
5
Emotion
5
Innovation adoption
5
Innovationsakzeptanz
5
Markenartikel
5
Markenführung
5
Altruism
4
Altruismus
4
Beziehungsmarketing
3
Brand love
3
Environmental consciousness
3
Relationship marketing
3
Umweltbewusstsein
3
Brand loyalty
2
Consumer behavior
2
Fundraising
2
Internet
2
Nachhaltige Entwicklung
2
Online purchase intention
2
Self-esteem
2
Self-expressive brands
2
Social Media
2
Social network
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16
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Konferenzbeitrag
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16
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16
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Akram, Umair
Wallace, Elaine
Filieri, Raffaele
17
Dwivedi, Yogesh Kumar
12
Flavián Blanco, Carlos
12
Loureiro, Sandra Maria Correia
12
Rita, Paulo
11
Hollebeek, Linda D.
10
Füller, Johann
9
Law, Chun Hung Roberts
9
Veloutsou, Cleopatra
9
Bigné Alcañiz, J. Enrique
8
Casaló, Luis V.
8
Harrigan, Paul
8
Ko, Eunju
8
Hajli, Nick
7
Hennig-Thurau, Thorsten
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Rana, Nripendra P.
7
Schivinski, Bruno
7
Stephen, Andrew T.
7
Valck, Kristine de
7
Wiese, Melanie
7
Balakrishnan, Janarthanan
6
Bilgihan, Anil
6
Chen, Huan
6
Cheung, Man Lai
6
Dessart, Laurence
6
Hazari, Sunil
6
Kian Yeik Koay
6
Michaelidou, Nina
6
Phua, Joe
6
Rather, Raouf Ahmad
6
Ruiz Mafe, Carla
6
Thaichon, Park
6
Thurasamy Ramayah
6
Vrontis, Demetris
6
Ahuja, Vandana
5
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International journal of information systems and change management : IJISCM
3
The journal of product & brand management
3
Journal of business research : JBR
2
Journal of retailing and consumer services
2
European journal of marketing : EJM
1
Human systems management : HSM
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of quality and service sciences
1
Journal of advertising research
1
Journal of business ethics : JBE
1
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ECONIS (ZBW)
16
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1
Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine
;
Buil, Isabel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
Saved in:
2
Cosmetics makers have always sold "hope in a jar"! : understanding the cosmetics purchase intention in the Chinese mobile commerce environment
Akram, Umair
;
Ansari, Aisha Rehman
;
Ulhaq, Irfan
;
Chen, Yan
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303227
Saved in:
3
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
4
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Saved in:
5
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
6
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
7
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
8
"Consuming good" on social media : what can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of business ethics : JBE
162
(
2020
)
3
,
pp. 577-592
Persistent link: https://www.econbiz.de/10012208580
Saved in:
9
Online impulse buying of organic food : a moderated (website personality) mediation (social appeal) process
Tariq, Anum
;
Wang, Changfeng
;
Tanveer, Yasir
;
Akram, Umair
- In:
International journal of information systems and change …
11
(
2019
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10012140216
Saved in:
10
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
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