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~person:"Akram, Umair"
~subject:"Deutschland"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Deutschland
Online-Marketing
Social Web
13
Social web
13
Consumer behaviour
11
Konsumentenverhalten
11
China
9
Internet marketing
8
E-commerce
7
Electronic Commerce
7
Online retailing
7
Online-Handel
7
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7
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7
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6
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4
Innovationsakzeptanz
4
eWOM
3
social media
3
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2
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2
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2
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2
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2
electronic word-of-mouth
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"Double eleven" shopping festival
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Aufsatz in Zeitschrift
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8
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8
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Akram, Umair
Law, Chun Hung Roberts
19
Nierhaus, Wolfgang
19
Rita, Paulo
16
Dwivedi, Yogesh Kumar
14
Meister, Wolfgang
14
Filieri, Raffaele
13
Lahmann, Herbert
13
Harrigan, Paul
12
Loureiro, Sandra Maria Correia
12
Hoffmann, Dieter
11
Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
10
Langmantel, Erich
10
Maennig, Wolfgang
10
Spiller, Achim
10
Wirtz, Bernd W.
10
Wollmershäuser, Timo
10
Ahuja, Vandana
9
Fogel, Joshua
9
Henzel, Steffen
9
Hollebeek, Linda D.
9
Okumus, Fevzi
9
Ruschinski, Monika
9
Schweidel, David A.
9
Wagner, Joachim
9
Belitz, Heike
8
Bilgihan, Anil
8
Hennig-Thurau, Thorsten
8
Hülsewig, Oliver
8
Karjaluoto, Heikki
8
Moro, Sérgio
8
Pitt, Leyland F.
8
Schivinski, Bruno
8
Tan, Yong
8
Thaichon, Park
8
Urban, Glen L.
8
Brautzsch, Hans-Ulrich
7
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7
Fan, Weiguo
7
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International journal of information systems and change management : IJISCM
3
Journal of retailing and consumer services
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of quality and service sciences
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
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ECONIS (ZBW)
8
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1
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
2
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Saved in:
3
Online impulse buying of organic food : a moderated (website personality) mediation (social appeal) process
Tariq, Anum
;
Wang, Changfeng
;
Tanveer, Yasir
;
Akram, Umair
- In:
International journal of information systems and change …
11
(
2019
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10012140216
Saved in:
4
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
5
Feeling hungry? : let's order through mobile! : examining the fast food mobile commerce in China
Akram, Umair
;
Ansari, Aisha Rehman
;
Fu, Guoqun
;
Junaid, …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389983
Saved in:
6
How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
;
Akram, Zubair
; …
- In:
International journal of information systems and change …
10
(
2018
)
4
,
pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
Saved in:
7
Development of e-commerce : factors influencing online impulse shopping in China
Akram, Umair
;
Khan, Muhammad Kaleem
;
Peng, Hui
; …
- In:
Journal of electronic commerce in organizations : the …
16
(
2018
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011876914
Saved in:
8
Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
- In:
International journal of information systems and change …
10
(
2018
)
2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
Saved in:
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