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~person:"Akram, Umair"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Online-Handel"
~subject:"Social Web"
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Markenführung
Marketing
Online-Handel
Social Web
Consumer behaviour
9
Internet marketing
9
Konsumentenverhalten
9
Online-Marketing
9
China
6
Online retailing
6
Social web
6
Viral marketing
5
Virales Marketing
5
E-commerce
4
Electronic Commerce
4
Website
4
Innovation adoption
3
Innovationsakzeptanz
3
Emotion
2
Online purchase intention
2
TAM
2
Website Quality
2
eWOM
2
electronic word-of-mouth
2
social media
2
Affective attitude
1
Altruism
1
Altruismus
1
Bio-Lebensmittel
1
Chinese consumer
1
Consumer behavior
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Consumer motivation
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Credit card
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1
Digital coupon proneness
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Digitalization
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E-Commerce
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EWOM
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Electronic Word of Mouth Communication
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Akram, Umair
Dwivedi, Yogesh Kumar
20
Kreutzer, Ralf T.
20
Law, Chun Hung Roberts
17
Kollmann, Tobias
16
Rita, Paulo
16
Lammenett, Erwin
15
Loureiro, Sandra Maria Correia
14
Ozuem, Wilson
14
Filieri, Raffaele
13
Ko, Eunju
13
Tan, Yong
13
Harrigan, Paul
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Skiera, Bernd
12
Bigné Alcañiz, J. Enrique
11
Hajli, Nick
11
Hollebeek, Linda D.
11
Qiu, Liangfei
11
Sabatini, Fabio
11
Schweidel, David A.
11
Scott, David Meerman
11
Stephen, Andrew T.
11
Tuten, Tracy L.
11
Ahuja, Vandana
10
Grewal, Dhruv
10
Lambrecht, Anja
10
Martínez-López, Francisco J.
10
Smith, Katherine Taken
10
Tucker, Catherine
10
Choi, Yung Kyun
9
Fan, Weiguo
9
Okumus, Fevzi
9
Rahman, Zillur
9
Rana, Nripendra P.
9
Schivinski, Bruno
9
Thaichon, Park
9
Wirtz, Bernd W.
9
Xiang, Zheng
9
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International journal of information systems and change management : IJISCM
3
Journal of retailing and consumer services
2
Eastern European economics : EEE
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of quality and service sciences
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
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ECONIS (ZBW)
9
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1
Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
Saved in:
2
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Saved in:
3
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
4
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
5
Feeling hungry? : let's order through mobile! : examining the fast food mobile commerce in China
Akram, Umair
;
Ansari, Aisha Rehman
;
Fu, Guoqun
;
Junaid, …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389983
Saved in:
6
Online impulse buying of organic food : a moderated (website personality) mediation (social appeal) process
Tariq, Anum
;
Wang, Changfeng
;
Tanveer, Yasir
;
Akram, Umair
- In:
International journal of information systems and change …
11
(
2019
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10012140216
Saved in:
7
How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
;
Akram, Zubair
; …
- In:
International journal of information systems and change …
10
(
2018
)
4
,
pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
Saved in:
8
Development of e-commerce : factors influencing online impulse shopping in China
Akram, Umair
;
Khan, Muhammad Kaleem
;
Peng, Hui
; …
- In:
Journal of electronic commerce in organizations : the …
16
(
2018
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011876914
Saved in:
9
Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
- In:
International journal of information systems and change …
10
(
2018
)
2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
Saved in:
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