Akram, Umair; Khan, Muhammad Kaleem; Hui, Peng; … - In: Journal of Electronic Commerce in Organizations (JECO) 16 (2018) 2, pp. 29-47
This article describes how in the modern era e-commerce is growing exponentially and the consumers are more likely to shop online. The purpose of this article is to assess the relationship between website quality and the online impulse buying behavior (OIBB). This article further explores the...