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~person:"Albers, Sönke"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Product management"
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B-to-B-Marketing
Product management
Marketing
157
Theorie
119
Theory
118
Marketingmanagement
88
Marktforschung
88
Market research
82
Marketing management
82
Deutschland
53
Germany
53
Marketing theory
48
Marketingtheorie
48
Beziehungsmarketing
34
Relationship marketing
34
Consumer behaviour
26
Konsumentenverhalten
26
Business-to-business marketing
24
Physical distribution
23
Vertrieb
23
Lieferantenmanagement
21
Supplier relationship management
21
Werbung
20
Produktmanagement
19
Kommunikation
18
Advertising
17
Brand management
17
Markenführung
17
Unternehmen
17
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Marketingforschung
16
Vertriebsweg
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Strategisches Management
15
Betriebswirtschaftslehre
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Business economics
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Marktsegmentierung
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USA
13
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12
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12
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12
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Handbook
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German
32
English
9
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Albers, Sönke
Malhotra, Naresh K.
Pepels, Werner
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Homburg, Christian
23
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
20
Lindgreen, Adam
18
Voeth, Markus
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Herrmann, Andreas
16
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Huber, Frank
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Di Benedetto, C. Anthony
13
Grewal, Rajdeep
13
Hofmaier, Richard
13
Weiber, Rolf
13
Agnihotri, Raj
12
Cova, Bernard
12
Kumar, V.
12
Schmitz, Christian
12
Terho, Harri
12
Brennan, Ross
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
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Duncker & Humblot
2
German American Conference on Industrial Marketing <1984, Mainz>
1
Published in...
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of business-to-business marketing
3
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
3
Betriebswirtschaftslehre für Technologie und Innovation
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Legends in marketing
1
Perspektiven der Kommunikationspolitik
1
Praktische Betriebswirtschaft
1
Psychology & marketing
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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ECONIS (ZBW)
41
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1
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41
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date (oldest first)
1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
3
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
4
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
5
Pipeline management for the acquisition of industrial projects
Söhnchen, Florian
;
Albers, Sönke
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1356-1364
Persistent link: https://www.econbiz.de/10008807114
Saved in:
6
Marketing
-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
7
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
8
Konsumgüter-Relaunch : Charakteristika und Maßnahmen
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 207-228)
.
2013
Persistent link: https://www.econbiz.de/10011447467
Saved in:
9
The impact of the Internet on B2B sales force size and structure
Mantrala, Murali K.
;
Albers, Sönke
- In:
Handbook of business-to-business marketing
,
(pp. 539-559)
.
2012
Persistent link: https://www.econbiz.de/10009500120
Saved in:
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
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