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~person:"Albrecht, Carmen-Maria"
~person:"Beatty, Susan F."
~person:"Sharma, Ravi S."
~person:"Varan, Duane"
~type_genre:"Article in journal"
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Search: subject_exact:"Interactive media"
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Interactive media
6
Interaktive Medien
6
Consumer behaviour
2
E-commerce
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Electronic Commerce
2
Fernsehwerbung
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Albrecht, Carmen-Maria
Beatty, Susan F.
Sharma, Ravi S.
Varan, Duane
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
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Clement, Michel
2
Coffey, Amy Jo
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Jiang, Zhenhui
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Lala, Vishal
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Noort, Guda van
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International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of advertising research
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Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of service management
1
Long range planning : LRP ; international journal of strategic management
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ECONIS (ZBW)
6
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1
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
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2
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
3
A hybrid scenario planning methodology for interative digital media
Sharma, Ravi S.
;
Yang, Yi
- In:
Long range planning : LRP ; international journal of …
48
(
2015
)
6
,
pp. 3412-429
Persistent link: https://www.econbiz.de/10011420080
Saved in:
4
Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas
;
Pillai, Prashant S.
;
Qadir, Abdul
; …
- In:
International journal of e-business research : an …
9
(
2013
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
Saved in:
5
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
6
A typology of roles for avatars in online retailing
MacGoldrick, Peter J.
;
Keeling, Kathleen A.
;
Beatty, …
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 33-461
Persistent link: https://www.econbiz.de/10003710734
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