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~person:"Alden, Dana"
~person:"Backhaus, Klaus"
~person:"Ghauri, Pervez N."
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Strategische Allianz"
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Search: subject_exact:"Multinationales Marketing"
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Markenartikel
Marketingmanagement
Strategische Allianz
International marketing
32
Internationales Marketing
32
Marketing management
9
International market entry
8
Internationaler Markteintritt
8
Brand management
7
Markenführung
7
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6
Konsumentenverhalten
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Alden, Dana
Backhaus, Klaus
Ghauri, Pervez N.
Sander, Matthias
14
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Diamantopoulos, Adamantios
10
Meissner, Hans Günther
9
Douglas, Susan P.
7
Helsen, Kristiaan
7
Kotabe, Masaaki
7
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Boso, Nathaniel
6
Büschken, Joachim
6
Doole, Isobel
6
Johansson, Johny K.
6
Lowe, Robin
6
Meffert, Heribert
6
Voeth, Markus
6
Cavusgil, S. Tamer
5
Craig, C. S.
5
Davvetas, Vasileios
5
Gnizy, Itzhak
5
Javalgi, Rajshekhar G.
5
Keegan, Warren J.
5
Kowalik, Izabela
5
Oh, Han-Mo
5
Quelch, John A.
5
Samiee, Saeed
5
Schlegelmilch, Bodo B.
5
Shoham, Aviv
5
Steenkamp, Jan-Benedict E. M.
5
Cadogan, John W.
4
Gabrielsson, Peter
4
Gelbrich, Katja
4
Jain, Subhash C.
4
Magnusson, Peter
4
Mohammad Falahat
4
Müller, Stefan
4
Ozsomer, Aysegul
4
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Journal of business research : JBR
2
Best practices in international marketing
1
International business strategy : theory and practice
1
International marketing in the fast changing world
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
15
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1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
3
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
4
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
5
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
7
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
8
Internationales Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
9
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
10
International marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2005
Persistent link: https://www.econbiz.de/10002400455
Saved in:
1
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