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~person:"Alden, Dana"
~person:"Ghauri, Pervez N."
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Strategische Allianz"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Multinationales Marketing"
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Markenartikel
Markenführung
Strategische Allianz
International marketing
11
Internationales Marketing
11
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
USA
3
United States
3
Welt
3
World
3
Beziehungsmarketing
2
Brand
2
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Markenimage
2
Multinationales Unternehmen
2
Relationship marketing
2
Transnational corporation
2
Bibliometrics
1
Bibliometrie
1
Brand community
1
Brand strategy
1
Brand website
1
China
1
Content analysis
1
Data-collection procedures
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Designation of origin
1
Emerging economies
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Ereignisstudie
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Event study
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Export subsidies
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Exportsubvention
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France
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Aufsatz in Zeitschrift
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English
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Alden, Dana
Ghauri, Pervez N.
Diamantopoulos, Adamantios
11
Coulter, Robin A.
5
Davvetas, Vasileios
5
Steenkamp, Jan-Benedict E. M.
5
Strizhakova, Yuliya
5
Magnusson, Peter
4
Ozsomer, Aysegul
4
Swoboda, Bernhard
4
Westjohn, Stanford A.
4
Biedenbach, Galina
3
Grudecka, Anna
3
Halkias, Georgios
3
Iglesias, Oriol
3
Jakubanecs, Alexander
3
Price, Linda L.
3
Punyatoya, Plavini
3
Schlegelmilch, Bodo B.
3
Sichtmann, Christina
3
Strebinger, Andreas
3
Supphellen, Magne
3
Teng, Lefa
3
Tsai, Shu-pei
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Abratt, Russell
2
Aiello, Gaetano
2
Akram, Muhammad Shakaib
2
Arslanagic-Kalajdzic, Maja
2
Aulōnitēs, Geōrgios I.
2
Bardhi, Fleura
2
Bartsch, Fabian
2
Batra, Rajeev
2
Baumgarth, Carsten
2
Bengtsson, Anders
2
Chapleo, Chris
2
Chen, Qimei
2
Chen, Steven
2
Cleveland, Mark
2
Dean, Dianne
2
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Journal of international marketing
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
6
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1
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
2
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
3
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Saved in:
4
Global brand positioning and perceptions : international advertising and global consumer culture
Akaka, Melissa Archpru
;
Alden, Dana
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003944653
Saved in:
5
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
6
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
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