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~person:"Aljuhmani, Hasan Yousef"
~person:"Balakrishnan, Janarthanan"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Facebook"
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Facebook
Social Web
33
Social web
33
Consumer behaviour
21
Konsumentenverhalten
21
Internet marketing
20
Online-Marketing
20
Brand management
14
Markenführung
14
Beziehungsmarketing
13
Relationship marketing
13
Brand image
9
Markenimage
9
Viral marketing
9
Virales Marketing
9
Virtual reality
6
Virtuelle Realität
6
Brand
5
Customer satisfaction
5
Emotion
5
Kundenzufriedenheit
5
Markenartikel
5
Brand loyalty
4
E-commerce
4
Electronic Commerce
4
Instagram
4
Markentreue
4
Online retailing
4
Online-Handel
4
social media
4
Advertising effects
3
Customer integration
3
Kundenintegration
3
Marketing management
3
Marketingmanagement
3
Public relations
3
Social network
3
Soziales Netzwerk
3
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Aljuhmani, Hasan Yousef
Balakrishnan, Janarthanan
Loureiro, Sandra Maria Correia
Sabatini, Fabio
8
Sarracino, Francesco
6
Martin, Sebastian
5
Wiese, Melanie
5
Kinne, Lavinia
4
Milne, George R.
4
Nobre, Helena
4
Annamalai, Balamurugan
3
Ballings, Michel
3
Carattini, Stefano
3
Dąbrowski, Dariusz
3
Gillingham, Kenneth
3
Göttel, Vincent
3
Hanushek, Eric Alan
3
Hinz, Oliver
3
Holzapfel, Felix
3
Holzapfel, Klaus
3
Jha, Chandan Kumar
3
Kodila-Tedika, Oasis
3
Levy, Justin R.
3
Meng, Xiangyu
3
Noseworthy, Theodore J.
3
Pancer, Ethan
3
Philp, Matthew
3
Reynolds, Dennis
3
Rita, Paulo
3
Salgueiro, Maria de Fátima
3
Sancassani, Pietro
3
Schivinski, Bruno
3
Shao, Wei
3
Swani, Kunal
3
Van den Poel, Dirk
3
Varshney, Sanjeev
3
Wirtz, Bernd W.
3
Woessmann, Ludger
3
Yagnik, Arpan
3
Yoeli, Erez
3
Al-Dmour, Rand H.
2
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Asia Pacific journal of marketing and logistics
1
Corporate reputation review : an international journal
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
7
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1
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
3
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
4
Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan
;
Foroudi, Pantea
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
Saved in:
5
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
6
User disposition and attitude towards advertisements placed in Facebook, LinkedIn, Twitter and YouTube : a decision tree and MANOVA approach
Balakrishnan, Janarthanan
;
Manickavasagam, Jeevananthan
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
3
,
pp. 17-34
Persistent link: https://www.econbiz.de/10011584158
Saved in:
7
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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