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~person:"Alwi, Sharifah"
~person:"Nusair, Khaldoon"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
6
Konsumentenverhalten
6
Website
6
Brand image
5
Brand management
5
Internet marketing
5
Markenimage
5
Online-Marketing
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Alwi, Sharifah
Nusair, Khaldoon
Okumus, Fevzi
4
Bilgihan, Anil
3
Campo, Sara
3
Fernández-Cavia, José
3
Jiménez-Barreto, Jano
3
Loginova, Oksana
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Rubio Benito, Natalia
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Barreda, Albert
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Barreda, Albert A.
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Shoukat, Shameem
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Steiner, Paul
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Suckow, Christina
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Tarkiainen, Anssi
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Vasavada-Oza, Falguni
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Walter, Nadine
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
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Website interactivity and brand development of online travel agencies in China : the moderating role of age
Ye, Haobin
;
Barreda, Albert A.
;
Okumus, Fevzi
;
Nusair, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 382-389
Persistent link: https://www.econbiz.de/10012023665
Saved in:
2
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
3
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
4
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
5
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
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