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~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Chandon, Jean-Louis"
~person:"Decker, Reinhold"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
~subject:"Marktforschung"
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B-to-B-Marketing
Brand management
Clothing
Kundenzufriedenheit
Marktforschung
Consumer behaviour
116
Konsumentenverhalten
116
Markenführung
73
Theorie
68
Theory
68
Beziehungsmarketing
64
Relationship marketing
64
Marketingmanagement
56
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54
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52
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49
Marketing
47
Brand image
46
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46
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38
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35
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33
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27
Indien
27
Brand
24
Markenartikel
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Online-Marketing
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Supplier relationship management
22
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21
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Einzelhandel
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English
103
German
62
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Chandon, Jean-Louis
Decker, Reinhold
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Xun, Jiyao
Burmann, Christoph
116
Esch, Franz-Rudolf
107
Baumgarth, Carsten
85
Homburg, Christian
80
Melewar, T. C.
76
Huber, Frank
74
Malhotra, Naresh K.
64
Bauer, Hans H.
62
Han, Heesup
59
Keller, Kevin Lane
57
Bruhn, Manfred
55
Wiedmann, Klaus-Peter
55
Herrmann, Andreas
54
Kleinaltenkamp, Michael
54
Ahlert, Dieter
53
Kumar, V.
53
Meffert, Heribert
53
Loureiro, Sandra Maria Correia
48
Balmer, John M. T.
45
Pepels, Werner
43
Svensson, Göran
43
De Chernatony, Leslie
41
Phau, Ian
40
Sattler, Henrik
38
Merrilees, Bill
37
Diamantopoulos, Adamantios
36
Foroudi, Pantea
35
Woodside, Arch G.
35
Fournier, Susan
33
Mittal, Vikas
33
Pitt, Leyland F.
33
Wildner, Raimund
33
Aaker, David A.
32
Mattila, Anna S.
32
Romaniuk, Jenni
32
Uggla, Henrik
32
Gustafsson, Anders
31
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German American Conference on Industrial Marketing <1984, Mainz>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Springer Gabler <Firma>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Diskussionsarbeit
11
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
The marketing review
5
International studies of management and organization
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of international consumer marketing
3
Journal of targeting, measurement and analysis for marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
The international journal of bank marketing : IJBM
3
The journal of brand management : an international journal
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of internet marketing and advertising : IJIMA
2
Journal of hospitality and tourism insights
2
Journal of strategic marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
2
Technological forecasting & social change : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic retailing
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entscheidungsunterstützung für ökonomische Probleme
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
From data to knowledge : theoretical and practical aspects of classification, data analysis, and knowledge organization
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Information technology and management
1
International journal of Indian culture and business management
1
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ECONIS (ZBW)
163
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1
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163
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1
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
Saved in:
4
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
5
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
8
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
9
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
10
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
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