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~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Chandon, Jean-Louis"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Deutschland"
~subject:"Kundenzufriedenheit"
~subject:"Marktforschung"
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Subject
All
B-to-B-Marketing
Brand management
Clothing
Deutschland
Kundenzufriedenheit
Marktforschung
Consumer behaviour
95
Konsumentenverhalten
94
Markenführung
66
Beziehungsmarketing
60
Relationship marketing
60
Marketingmanagement
49
Marketing
44
Marketing management
42
Theorie
42
Theory
42
Brand image
40
Germany
40
Markenimage
40
Business-to-business marketing
36
Investitionsgütermarketing
33
India
28
Indien
27
Lieferantenmanagement
22
Supplier relationship management
22
Customer satisfaction
20
Brand
19
Markenartikel
19
Online-Marketing
19
Einzelhandel
17
Internationales Marketing
17
Electronic Commerce
16
Retail trade
16
Corporate reputation
15
Firmenimage
15
Internet marketing
15
E-commerce
13
Social Web
13
Social web
13
Dienstleistungsqualität
12
Service quality
12
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Undetermined
59
Type of publication
All
Article
101
Book / Working Paper
51
Type of publication (narrower categories)
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Article in journal
85
Aufsatz in Zeitschrift
85
Graue Literatur
21
Non-commercial literature
21
Aufsatz im Buch
19
Book section
19
Konferenzschrift
15
Collection of articles of several authors
14
Sammelwerk
14
Conference proceedings
10
Lehrbuch
10
Bibliografie enthalten
9
Bibliography included
9
Textbook
8
Aufsatzsammlung
5
Case study
4
Fallstudie
4
Arbeitspapier
2
Festschrift
2
Handbook
2
Handbuch
2
Working Paper
2
Bibliografie
1
Forschungsbericht
1
Systematic review
1
Übersichtsarbeit
1
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Language
All
English
91
German
62
Undetermined
1
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Chandon, Jean-Louis
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Xun, Jiyao
Bruhn, Manfred
144
Meffert, Heribert
142
Homburg, Christian
141
Burmann, Christoph
132
Bauer, Hans H.
123
Huber, Frank
120
Esch, Franz-Rudolf
118
Ahlert, Dieter
98
Wiedmann, Klaus-Peter
95
Baumgarth, Carsten
91
Melewar, T. C.
76
Kleinaltenkamp, Michael
74
Herrmann, Andreas
72
Pepels, Werner
70
Malhotra, Naresh K.
64
Spiller, Achim
62
Han, Heesup
61
Tomczak, Torsten
59
Swoboda, Bernhard
58
Keller, Kevin Lane
57
Fritz, Wolfgang
56
Kumar, V.
54
Diller, Hermann
53
Loureiro, Sandra Maria Correia
49
Balmer, John M. T.
46
Decker, Reinhold
45
Kuß, Alfred
45
Sattler, Henrik
43
Svensson, Göran
43
Fantapié Altobelli, Claudia
42
Kirchgeorg, Manfred
42
Nufer, Gerd
42
De Chernatony, Leslie
41
Albers, Sönke
40
Kreutzer, Ralf T.
40
Phau, Ian
40
Zentes, Joachim
40
Kenning, Peter
39
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Institution
All
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
German American Conference on Industrial Marketing <1984, Mainz>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Münsteraner Führungsgespräch <40, 2001, Münster (Westf)>
1
Springer Gabler <Firma>
1
Verband der Hochschullehrer für Betriebswirtschaft / Wissenschaftliche Kommission für Marketing
1
Westfälische Wilhelms-Universität Münster / Institut für Verkehrswissenschaft
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Published in...
All
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
The marketing review
5
International studies of management and organization
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Journal of targeting, measurement and analysis for marketing
3
Marketing intelligence & planning
3
Projektberichte aus dem Betriebswirtschaftlichen Institut für Anlagen und Systemtechnologien
3
The international journal of bank marketing : IJBM
3
The journal of brand management : an international journal
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of hospitality and tourism insights
2
Journal of strategic marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Beiträge aus dem Institut für Verkehrswissenschaft an der Universität Münster
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Information technology and management
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of globalisation and small business : IJGSB
1
International journal of hospitality management
1
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Source
All
ECONIS (ZBW)
150
USB Cologne (EcoSocSci)
2
Showing
1
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10
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152
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date (newest first)
date (oldest first)
1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Das Differenzierungspotenzial von Services : digitale Technologien als Innovationstreiber
Backhaus, Klaus
;
Backhaus, Max Philipp
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 33-52)
.
2023
Persistent link: https://www.econbiz.de/10013555044
Saved in:
3
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
6
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
7
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
8
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
9
Kommuikation 4.0 - Paid, Owned & Earned Media steuern und kontrollieren : Dokumentation des 68. Führungsgesprächs vom 17. April 2015
Backhaus, Klaus
(
ed.
);
Kirchgeorg, Manfred
(
ed.
); …
-
Wissenschaftliche Gesellschaft für Marketing und …
-
2015
Persistent link: https://www.econbiz.de/10013330240
Saved in:
10
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
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