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~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Chandon, Jean-Louis"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
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Subject
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B-to-B-Marketing
Brand management
Clothing
Kundenzufriedenheit
Lieferantenmanagement
Marketingmanagement
Consumer behaviour
94
Konsumentenverhalten
94
Markenführung
66
Beziehungsmarketing
60
Relationship marketing
60
Marketing
44
Deutschland
42
Marketing management
42
Theorie
42
Theory
42
Brand image
40
Germany
40
Markenimage
40
Business-to-business marketing
36
Investitionsgütermarketing
33
India
27
Indien
27
Supplier relationship management
22
Customer satisfaction
20
Brand
19
Markenartikel
19
Online-Marketing
19
Einzelhandel
17
Internationales Marketing
17
Electronic Commerce
16
Retail trade
16
Corporate reputation
15
Firmenimage
15
Internet marketing
15
E-commerce
13
Social Web
13
Social web
13
Dienstleistungsqualität
12
Marktforschung
12
Service quality
12
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Undetermined
67
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All
Article
112
Book / Working Paper
59
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Article in journal
93
Aufsatz in Zeitschrift
93
Aufsatz im Buch
22
Book section
22
Graue Literatur
21
Non-commercial literature
21
Lehrbuch
15
Textbook
12
Collection of articles of several authors
11
Sammelwerk
11
Bibliografie enthalten
10
Bibliography included
10
Konferenzschrift
10
Case study
6
Fallstudie
6
Aufsatzsammlung
5
Conference proceedings
5
Festschrift
4
Handbook
2
Handbuch
2
Arbeitspapier
1
Bibliografie
1
Forschungsbericht
1
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1
Working Paper
1
Übersichtsarbeit
1
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Language
All
English
103
German
71
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Chandon, Jean-Louis
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Xun, Jiyao
Homburg, Christian
144
Bruhn, Manfred
140
Burmann, Christoph
136
Esch, Franz-Rudolf
136
Kotler, Philip
127
Meffert, Heribert
119
Kleinaltenkamp, Michael
91
Baumgarth, Carsten
86
Melewar, T. C.
84
Keller, Kevin Lane
83
Bauer, Hans H.
76
Pepels, Werner
74
Ahlert, Dieter
72
Wiedmann, Klaus-Peter
71
Huber, Frank
70
Kumar, V.
68
Tomczak, Torsten
68
Balmer, John M. T.
60
Han, Heesup
60
Svensson, Göran
59
Sheth, Jagdish N.
58
Vrontis, Demetris
57
Kirchgeorg, Manfred
52
Loureiro, Sandra Maria Correia
51
Foroudi, Pantea
46
Spiller, Achim
46
Swoboda, Bernhard
45
Pitt, Leyland F.
44
Wagner, Stephan M.
44
Albers, Sönke
43
Henneberg, Stephan
42
Naudé, Peter
42
Rajagopal
42
Voeth, Markus
42
De Chernatony, Leslie
41
Cova, Bernard
40
Phau, Ian
40
Woodside, Arch G.
40
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Institution
All
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
German American Conference on Industrial Marketing <1984, Mainz>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Münsteraner Marketing-Symposium <6, 2007, Münster (Westf)>
1
Springer Gabler <Firma>
1
Westfälische Wilhelms-Universität Münster / Institut für Verkehrswissenschaft
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Published in...
All
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
16
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business research : JBR
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
International studies of management and organization
4
Journal of strategic marketing
4
SpringerLink / Bücher
4
The marketing review
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Journal of targeting, measurement and analysis for marketing
3
Marketing intelligence & planning
3
The international journal of bank marketing : IJBM
3
The journal of brand management : an international journal
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of African business
2
Journal of business-to-business marketing
2
Journal of hospitality and tourism insights
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Services marketing quarterly
2
Technological forecasting & social change : an international journal
2
African journal of economic and management studies : AJEMS
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Beiträge aus dem Institut für Verkehrswissenschaft an der Universität Münster
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 16. Oktober 1999
1
Gabler Edition Wissenschaft
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
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Source
All
ECONIS (ZBW)
169
USB Cologne (EcoSocSci)
2
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
3
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
4
Marketing
: zwischen Vertriebsfunktion und marktorientiertem Führungskonzept
Backhaus, Klaus
;
Benthaus, Stefan
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 539-553)
.
2020
Persistent link: https://www.econbiz.de/10012302537
Saved in:
5
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
6
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
7
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
8
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
9
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
10
Kommuikation 4.0 - Paid, Owned & Earned Media steuern und kontrollieren : Dokumentation des 68. Führungsgesprächs vom 17. April 2015
Backhaus, Klaus
(
ed.
);
Kirchgeorg, Manfred
(
ed.
); …
-
Wissenschaftliche Gesellschaft für Marketing und …
-
2015
Persistent link: https://www.econbiz.de/10013330240
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