//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Indien"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Brand management
Clothing
Indien
Kundenzufriedenheit
Social web
Consumer behaviour
103
Konsumentenverhalten
103
Markenführung
67
Beziehungsmarketing
66
Relationship marketing
66
Theorie
63
Theory
63
Marktforschung
59
Market research
57
Marketingmanagement
57
Marketing
51
Marketing management
51
Business-to-business marketing
42
Brand image
41
Markenimage
41
Deutschland
40
Germany
40
Marketingtheorie
38
Marketing theory
37
India
29
Lieferantenmanagement
26
Supplier relationship management
26
Customer satisfaction
22
Brand
21
Markenartikel
21
Investitionsgütermarketing
18
Einzelhandel
17
Online-Marketing
17
Electronic Commerce
16
Internationales Marketing
16
Retail trade
16
Dienstleistungsqualität
15
International marketing
15
Internet marketing
15
Service quality
15
Social Web
15
more ...
less ...
Online availability
All
Undetermined
68
Type of publication
All
Article
125
Book / Working Paper
33
Type of publication (narrower categories)
All
Article in journal
112
Aufsatz in Zeitschrift
112
Aufsatz im Buch
16
Book section
16
Graue Literatur
9
Non-commercial literature
9
Collection of articles of several authors
8
Lehrbuch
8
Sammelwerk
8
Bibliografie enthalten
6
Bibliography included
6
Textbook
6
Case study
4
Fallstudie
4
Konferenzschrift
4
Aufsatzsammlung
2
Conference proceedings
2
Handbook
2
Handbuch
2
Arbeitspapier
1
Festschrift
1
Forschungsbericht
1
Reprint
1
Systematic review
1
Working Paper
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
122
German
38
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Burmann, Christoph
120
Esch, Franz-Rudolf
106
Baumgarth, Carsten
84
Melewar, T. C.
76
Han, Heesup
61
Huber, Frank
57
Keller, Kevin Lane
56
Loureiro, Sandra Maria Correia
56
Homburg, Christian
54
Kleinaltenkamp, Michael
54
Bruhn, Manfred
53
Bauer, Hans H.
52
Meffert, Heribert
47
Ahlert, Dieter
46
Balmer, John M. T.
46
Wiedmann, Klaus-Peter
46
De Chernatony, Leslie
44
Foroudi, Pantea
41
Svensson, Göran
41
Phau, Ian
40
Pitt, Leyland F.
40
Fournier, Susan
37
Hollebeek, Linda D.
37
Kumar, V.
36
Vrontis, Demetris
36
Merrilees, Bill
35
Mattila, Anna S.
34
Dwivedi, Yogesh Kumar
33
Gupta, Suraksha
32
Romaniuk, Jenni
32
Uggla, Henrik
32
Christodoulides, George
31
Sharma, Piyush
31
Verhoef, Peter C.
31
Gil Saura, Irene
30
Ko, Eunju
30
Mittal, Vikas
30
Prentice, Catherine
30
more ...
less ...
Institution
All
German American Conference on Industrial Marketing <1984, Mainz>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Springer Gabler <Firma>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
All
Journal of international consumer marketing
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Journal of business-to-business marketing
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The marketing review
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
Journal of targeting, measurement and analysis for marketing
3
The international journal of bank marketing : IJBM
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of Indian culture and business management
2
International journal of consumer studies
2
Journal of consumer marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Psychology & marketing
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Information technology & tourism
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
158
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
4
Factors affecting website continuance intention : a study of Indian travel websites
Khare, Arpita
;
Dixit, Saumya
;
Sarkar, Subhro
- In:
Information technology & tourism
22
(
2020
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012226381
Saved in:
5
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
6
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
7
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
8
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
9
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
10
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->