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~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Bekleidung"
~subject:"Brand management"
~subject:"Corporate Social Responsibility"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Bekleidung
Brand management
Corporate Social Responsibility
Kundenzufriedenheit
Consumer behaviour
104
Konsumentenverhalten
103
Markenführung
67
Marketing
67
Relationship marketing
67
Beziehungsmarketing
66
Marktforschung
63
Theorie
63
Theory
63
Marketingmanagement
59
Market research
58
Marketing management
52
Business-to-business marketing
42
Deutschland
42
Brand image
41
Markenimage
41
Germany
40
Marketingtheorie
39
Marketing theory
37
Investitionsgütermarketing
33
India
30
Indien
29
Lieferantenmanagement
26
Supplier relationship management
26
Customer satisfaction
22
Internationales Marketing
22
Brand
21
International marketing
21
Markenartikel
21
Online-Marketing
19
Einzelhandel
17
Electronic Commerce
17
Retail trade
16
Service quality
16
Dienstleistungsqualität
15
Internet marketing
15
Social Web
15
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Online availability
All
Undetermined
61
Type of publication
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Article
100
Book / Working Paper
32
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Article in journal
88
Aufsatz in Zeitschrift
88
Aufsatz im Buch
15
Book section
15
Collection of articles of several authors
9
Graue Literatur
9
Non-commercial literature
9
Sammelwerk
9
Lehrbuch
7
Bibliografie enthalten
6
Bibliography included
6
Konferenzschrift
5
Textbook
5
Case study
4
Fallstudie
4
Conference proceedings
3
Aufsatzsammlung
2
Handbook
2
Handbuch
2
Arbeitspapier
1
Festschrift
1
Forschungsbericht
1
Reprint
1
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1
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1
Übersichtsarbeit
1
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Language
All
English
97
German
38
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Burmann, Christoph
116
Esch, Franz-Rudolf
106
Baumgarth, Carsten
85
Melewar, T. C.
76
Han, Heesup
63
Keller, Kevin Lane
58
Kleinaltenkamp, Michael
54
Homburg, Christian
53
Huber, Frank
53
Loureiro, Sandra Maria Correia
50
Bruhn, Manfred
49
Meffert, Heribert
48
Balmer, John M. T.
47
Ahlert, Dieter
46
Svensson, Göran
44
Bauer, Hans H.
43
Wiedmann, Klaus-Peter
43
De Chernatony, Leslie
41
Mattila, Anna S.
40
Phau, Ian
39
Merrilees, Bill
36
Foroudi, Pantea
35
Fournier, Susan
33
Kumar, V.
32
Pitt, Leyland F.
32
Schmidt, Holger J.
32
Uggla, Henrik
32
Vrontis, Demetris
32
Christodoulides, George
31
Gupta, Suraksha
31
Hollebeek, Linda D.
31
Mittal, Vikas
31
Tomczak, Torsten
31
Romaniuk, Jenni
30
Woodside, Arch G.
30
Guzman, Francisco
29
Ind, Nicholas
29
Sharma, Piyush
29
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
German American Conference on Industrial Marketing <1984, Mainz>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Münsteraner Marketing-Symposium <6, 2007, Münster (Westf)>
1
Springer Gabler <Firma>
1
Published in...
All
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of international consumer marketing
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Journal of business-to-business marketing
4
The journal of brand management : an international journal
4
The marketing review
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
The international journal of bank marketing : IJBM
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of targeting, measurement and analysis for marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing intelligence & planning
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Information technology and management
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of globalisation and small business : IJGSB
1
International journal of hospitality management
1
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Source
All
ECONIS (ZBW)
132
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1
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132
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date (newest first)
date (oldest first)
1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
4
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
5
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
6
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
7
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
8
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
9
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
10
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
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