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~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Corporate Social Responsibility"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Brand management
Corporate Social Responsibility
Kundenzufriedenheit
Consumer behaviour
103
Konsumentenverhalten
103
Markenführung
67
Beziehungsmarketing
66
Marketing
66
Relationship marketing
66
Marktforschung
63
Theorie
63
Theory
63
Marketingmanagement
59
Market research
57
Marketing management
51
Business-to-business marketing
42
Deutschland
42
Brand image
41
Markenimage
41
Germany
40
Marketingtheorie
39
Marketing theory
37
Investitionsgütermarketing
33
India
29
Indien
29
Lieferantenmanagement
26
Supplier relationship management
26
Customer satisfaction
22
Internationales Marketing
22
Brand
21
Markenartikel
21
Online-Marketing
19
Einzelhandel
17
Electronic Commerce
17
Retail trade
16
Dienstleistungsqualität
15
International marketing
15
Internet marketing
15
Service quality
15
Social Web
15
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Undetermined
57
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Article
95
Book / Working Paper
32
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83
Aufsatz in Zeitschrift
83
Aufsatz im Buch
15
Book section
15
Collection of articles of several authors
9
Graue Literatur
9
Non-commercial literature
9
Sammelwerk
9
Lehrbuch
7
Bibliografie enthalten
6
Bibliography included
6
Konferenzschrift
5
Textbook
5
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4
Fallstudie
4
Conference proceedings
3
Aufsatzsammlung
2
Handbook
2
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2
Arbeitspapier
1
Festschrift
1
Forschungsbericht
1
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1
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1
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1
Übersichtsarbeit
1
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Language
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English
92
German
38
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Burmann, Christoph
116
Esch, Franz-Rudolf
106
Baumgarth, Carsten
85
Melewar, T. C.
76
Han, Heesup
62
Keller, Kevin Lane
58
Kleinaltenkamp, Michael
54
Homburg, Christian
53
Huber, Frank
53
Loureiro, Sandra Maria Correia
50
Bruhn, Manfred
48
Meffert, Heribert
48
Balmer, John M. T.
46
Ahlert, Dieter
44
Svensson, Göran
44
Bauer, Hans H.
43
Wiedmann, Klaus-Peter
43
De Chernatony, Leslie
41
Mattila, Anna S.
40
Phau, Ian
39
Foroudi, Pantea
35
Merrilees, Bill
35
Fournier, Susan
33
Christodoulides, George
32
Kumar, V.
32
Schmidt, Holger J.
32
Uggla, Henrik
32
Vrontis, Demetris
32
Mittal, Vikas
31
Pitt, Leyland F.
31
Tomczak, Torsten
31
Gupta, Suraksha
30
Guzman, Francisco
30
Hollebeek, Linda D.
30
Romaniuk, Jenni
30
Woodside, Arch G.
30
Ind, Nicholas
29
Sharma, Piyush
29
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
German American Conference on Industrial Marketing <1984, Mainz>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Münsteraner Marketing-Symposium <6, 2007, Münster (Westf)>
1
Springer Gabler <Firma>
1
Published in...
All
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Journal of business-to-business marketing
4
Journal of international consumer marketing
4
The journal of brand management : an international journal
4
The marketing review
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
The international journal of bank marketing : IJBM
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing intelligence & planning
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Information technology and management
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of globalisation and small business : IJGSB
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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Source
All
ECONIS (ZBW)
127
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127
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date (oldest first)
1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
6
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
7
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
8
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
9
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
10
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
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