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~person:"Anaza, Nwamaka A."
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Anaza, Nwamaka A.
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
53
Bauer, Hans H.
52
Hollebeek, Linda D.
50
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Van den Poel, Dirk
33
Helmke, Stefan
32
Reichwald, Ralf
32
Töpfer, Armin
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Thaichon, Park
31
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Belz, Christian
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
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The journal of business & industrial marketing
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European journal of marketing : EJM
1
Journal of business research : JBR
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of nonprofit & public sector marketing
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Journal of service management
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Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
10
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1
Single versus multiple salesforce go-to-market strategy : the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity
Anaza, Nwamaka A.
;
Rutherford, Brian N.
;
Wu, Gavin Jiayun
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 680-697
Persistent link: https://www.econbiz.de/10013539371
Saved in:
2
I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
Saved in:
3
Staying engaged on the job : the role of emotional labor, job resources, and customer orientation
Anaza, Nwamaka A.
;
Nowlin, Edward L.
;
Wu, Gavin Jiayun
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1470-1492
Persistent link: https://www.econbiz.de/10011609156
Saved in:
4
Loyalty to social ventures in social media : the role of social cause involvement, identification, and commitment
Park, Joohyung
;
Chung, Te-Lin
;
Hall-Phillips, Adrienne
; …
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
3
,
pp. 185-208
Persistent link: https://www.econbiz.de/10011591232
Saved in:
5
Increasing business-to-business buyer word-of-mouth and share-of-purchase
Anaza, Nwamaka A.
;
Rutherford, Brian A.
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 427-437
Persistent link: https://www.econbiz.de/10010393896
Saved in:
6
Personality antecedents of customer citizenship behaviors in online shopping situations
Anaza, Nwamaka A.
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 251-263
Persistent link: https://www.econbiz.de/10010347726
Saved in:
7
Multisource commitment to suppliers and salespeople
Anaza, Nwamaka A.
;
Rutherford, Brian N.
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
3
,
pp. 171-188
Persistent link: https://www.econbiz.de/10009271373
Saved in:
8
Encounter-based antecedents of e-customer citizenship behaviors
Anaza, Nwamaka A.
;
Zhao, Jing
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009747186
Saved in:
9
Developing our understanding of patronizing frontline employees
Anaza, Nwamaka A.
;
Rutherford, Brian N.
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
4
,
pp. 340-358
Persistent link: https://www.econbiz.de/10009581806
Saved in:
10
How organizational and employee-customer identification, and customer orientation affect job engagement
Anaza, Nwamaka A.
;
Rutherford, Brian A.
- In:
Journal of service management
23
(
2012
)
5
,
pp. 616-639
Persistent link: https://www.econbiz.de/10009666546
Saved in:
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