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~person:"Anderson, Wilton T."
~person:"Araujo, Luis"
~person:"Schoormans, Jan P. L."
~subject:"Marktwirtschaft"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Marktwirtschaft
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8
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4
Consumer behaviour
2
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2
Advertising
1
Advertising planning
1
Congruence vs complementarity
1
Economic sociology
1
Feature addition vs deletion
1
Feature fit
1
Hedonic vs utilitarian
1
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Anderson, Wilton T.
Araujo, Luis
Schoormans, Jan P. L.
Meffert, Heribert
9
Bruhn, Manfred
6
Hruschka, Harald
5
Armstrong, Gary
4
Backhaus, Klaus
4
Engelhardt, Werner Hans
4
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4
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3
Freiling, Jörg
3
Gierl, Heribert
3
Herrmann, Andreas
3
Lusch, Robert F.
3
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3
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3
Saunders, John A.
3
Schneider, Willy
3
Topaloğlu, Hüseyin
3
Wong, Veronica
3
Albers, Sönke
2
Bjerre, Mogens
2
Braunstein, Andrew W.
2
Brodie, Roderick J.
2
Chaudhuri, Himadri Roy
2
Danaher, Peter J.
2
Eliaz, Kfir
2
Farris, Paul W.
2
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2
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2
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2
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2
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2
Kleinaltenkamp, Michael
2
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2
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2
Lee, Sung-kyu
2
Leeflang, Peter
2
Link, Jörg
2
Müller-Hagedorn, Lothar
2
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2
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Decision
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European journal of innovation management : EJIM
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
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ECONIS (ZBW)
4
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1
Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
Saved in:
2
Marketization and its limits
Araujo, Luis
;
Pels, Jaqueline
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530832
Saved in:
3
An exploratory study of the relation between concrete and abstract product attributes
Snelders, Dirk
;
Schoormans, Jan P. L.
- In:
Journal of economic psychology : research in economic …
25
(
2004
)
6
,
pp. 803-820
Persistent link: https://www.econbiz.de/10002406327
Saved in:
4
Defining the domain of marketing : three dichotomies
Anderson, Wilton T.
- In:
Marketing and research today : the journal of the …
21
(
1993
)
4
,
pp. 206-215
Persistent link: https://www.econbiz.de/10001161673
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