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~person:"Anderson, Wilton T."
~person:"Araujo, Luis"
~person:"Schoormans, Jan P. L."
~subject:"Marktwirtschaft"
~subject:"Theorie"
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2
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2
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2
Market mechanism
2
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Congruence vs complementarity
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Anderson, Wilton T.
Araujo, Luis
Schoormans, Jan P. L.
Meffert, Heribert
46
Bruhn, Manfred
42
Kotler, Philip
29
Pepels, Werner
29
Unger, Fritz
21
Franses, Philip Hans
17
Kuß, Alfred
17
Homburg, Christian
15
Ahlert, Dieter
14
Kleinaltenkamp, Michael
14
Backhaus, Klaus
13
Bauer, Hans H.
13
Fritz, Wolfgang
13
Peter, Jerome Paul
13
Diller, Hermann
12
Donnelly, James H.
12
Engelhardt, Werner Hans
11
Winkelmann, Peter
11
Keller, Kevin Lane
10
Kirchgeorg, Manfred
10
Zerres, Michael P.
10
Armstrong, Gary
9
Kenning, Peter
9
Lamb, Charles W.
9
Link, Jörg
9
Tomczak, Torsten
9
Zerres, Christopher
9
Fuchs, Wolfgang
8
Hruschka, Harald
8
Koppelmann, Udo
8
Leeflang, Peter
8
McDaniel, Carl D.
8
Müller-Hagedorn, Lothar
8
Weiser, Christoph
8
Wiedmann, Klaus-Peter
8
Wierenga, Berend
8
Berndt, Ralph
7
Freyer, Walter
7
Hair, Joseph F.
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Decision
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European journal of innovation management : EJIM
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Journal of economic psychology : research in economic psychology and behavioral economics
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
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ECONIS (ZBW)
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Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
Saved in:
2
Marketization and its limits
Araujo, Luis
;
Pels, Jaqueline
- In:
Decision
42
(
2015
)
4
,
pp. 451-456
Persistent link: https://www.econbiz.de/10011530832
Saved in:
3
An exploratory study of the relation between concrete and abstract product attributes
Snelders, Dirk
;
Schoormans, Jan P. L.
- In:
Journal of economic psychology : research in economic …
25
(
2004
)
6
,
pp. 803-820
Persistent link: https://www.econbiz.de/10002406327
Saved in:
4
A marketing manager's view on successful high tech launch strategies
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421254
Saved in:
5
Defining the domain of marketing : three dichotomies
Anderson, Wilton T.
- In:
Marketing and research today : the journal of the …
21
(
1993
)
4
,
pp. 206-215
Persistent link: https://www.econbiz.de/10001161673
Saved in:
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