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~person:"Andersson, Linn"
~person:"Jiang, Baojun"
~person:"Ofek, Elie"
~subject:"Wettbewerbsstrategie"
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Wettbewerbsstrategie
Preismanagement
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Pricing strategy
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pricing
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Andersson, Linn
Jiang, Baojun
Ofek, Elie
Reßner, Ludwig
4
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D'Aveni, Richard A.
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Innovation in pricing : contemporary theories and best practices
1
Journal of marketing research
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
The bright side of having an enemy
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012177619
Saved in:
2
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
3
Pricing and persuasive advertising in a differentiated market
Jiang, Baojun
;
Srinivasan, Kannan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
Saved in:
4
Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
Hallberg, Niklas L.
;
Andersson, Linn
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 46-66)
.
2013
Persistent link: https://www.econbiz.de/10009628030
Saved in:
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