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~person:"Andersson, Svante"
~person:"Backhaus, Klaus"
~person:"Badrinarayanan, Vishag"
~person:"Bird, Anna"
~subject:"Brand management"
~subject:"Europe"
~subject:"Procurement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Case study"
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Search: subject:"B-to-B-Marketing"
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Brand management
Europe
Procurement
Theorie
B-to-B-Marketing
26
Business-to-business marketing
26
Theory
9
Lieferantenmanagement
6
Supplier relationship management
6
Beschaffung
5
Deutschland
5
Germany
5
Selling
4
Verkauf
4
Europa
3
Industrial goods
3
Industriegüter
3
Investitionsgütermarketing
3
Markenführung
3
Salespeople
3
Verkaufspersonal
3
Beziehungsmarketing
2
Brand image
2
Bundling strategy
2
Consumer behaviour
2
Group decision-making
2
Gruppenentscheidung
2
Industrieprodukt
2
Konsumentenverhalten
2
Leistungsbündel
2
Markenimage
2
Marketing
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
2
Social Web
2
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1
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Article
15
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3
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Aufsatz im Buch
Aufsatz in Zeitschrift
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Case study
Article in journal
10
Bibliografie enthalten
5
Bibliography included
5
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5
Textbook
4
Fallstudie
3
Graue Literatur
3
Non-commercial literature
3
Aufsatzsammlung
1
Collection of articles of several authors
1
Festschrift
1
Handbook
1
Handbuch
1
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1
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1
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1
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Language
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German
11
English
8
Author
All
Andersson, Svante
Backhaus, Klaus
Badrinarayanan, Vishag
Bird, Anna
Baumgarth, Carsten
6
Christodoulides, George
6
Kleinaltenkamp, Michael
6
Binckebanck, Lars
4
Homburg, Christian
4
Johnston, Wesley J.
4
Nyadzayo, Munyaradzi W.
4
Ritter, Thomas
4
Sarkar, Soumya
4
Sharma, Arun
4
Singh, Jaywant
4
Albers, Sönke
3
Brown, Brian P.
3
Casidy, Riza
3
Flory, Markus
3
Hermanns, Arnold
3
Keller, Kevin Lane
3
Kumar, V.
3
Lindgreen, Adam
3
Möller, K. E. Kristian
3
O'Cass, Aron
3
Weiber, Rolf
3
Adamson, Brent
2
Ahlert, Martin
2
Anees-ur-Rehman, Muhammad
2
Bauer, Hans H.
2
Belz, Christian
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Brock, Christian
2
Cassia, Fabio
2
Crisafulli, Benedetta
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Ehret, Michael
2
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Entwicklungen des Investitionsgütermarketing
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
Journal of marketing theory and practice
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
1
The journal of business & industrial marketing
1
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Source
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ECONIS (ZBW)
18
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18
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1
Building a warm and competent B2B brand personality
Aagerup, Ulf
;
Andersson, Svante
;
Awuah, Gabriel B.
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 167-193
Persistent link: https://www.econbiz.de/10013502342
Saved in:
2
Konsens ist Trumpf
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
9
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011534981
Saved in:
3
Making the consensus sale
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 106-113
Persistent link: https://www.econbiz.de/10010504009
Saved in:
4
The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates
Badrinarayanan, Vishag
;
Laverie, Debra A.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10009729469
Saved in:
5
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
6
Approaching global industrial marketing from a managerial cognition perspective : a theoretical framework
Madhavaram, Sreedhar
;
Badrinarayanan, Vishag
;
Granot, Elad
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 532-541
Persistent link: https://www.econbiz.de/10009410784
Saved in:
7
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
8
Combining industrial buyer and seller strategies for international supply and marketing management
Andersson, Svante
;
Servais, Per
- In:
European business review : EBR ; the official journal …
22
(
2010
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003942271
Saved in:
9
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
10
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
1
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