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~person:"Andras, Trina Larsen"
~person:"Brodie, Roderick J."
~person:"Hyysalo, Sampsa"
~person:"Kleinaltenkamp, Michael"
~subject:"Business services"
~subject:"Digital platform"
~subject:"USA"
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Business services
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Customer integration
35
Kundenintegration
35
Beziehungsmarketing
16
Relationship marketing
16
Betriebliche Wertschöpfung
7
Innovation
7
Innovation management
7
Innovationsmanagement
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Andras, Trina Larsen
Brodie, Roderick J.
Hyysalo, Sampsa
Kleinaltenkamp, Michael
Edvardsson, Bo
4
Hollebeek, Linda D.
4
Ramaswamy, Venkatram
4
Bove, Liliana L.
3
Conduit, Jodie
3
Hippel, Eric von
3
Komulainen, Hanna
3
Krcmar, Helmut
3
Leimeister, Jan Marco
3
Ng, Irene
3
Papagiannidis, Savvas
3
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2
Breidbach, Christoph F.
2
Chen, Tom
2
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2
Durugbo, Christopher
2
Franke, Nikolaus
2
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2
Hein, Andreas
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Ihlenburg, Ditmar
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Kohtamäki, Marko
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Nätti, Satu
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Journal of service research : JSR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
The journal of services marketing
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ECONIS (ZBW)
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1
Marketing channel evolution : from contactual efficiency to brand value co-creation and appropriation within the platform enterprise
Dimitrova, Boryana V.
;
Smith, Brent
;
Andras, Trina Larsen
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10012258187
Saved in:
2
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
3
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
4
Exploring dualities of service innovation : implications for service research
Witell, Lars
;
Anderson, Laurel
;
Brodie, Roderick J.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 436-441
Persistent link: https://www.econbiz.de/10011418320
Saved in:
5
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
6
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
7
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
8
Innovationen durch Kundenintegration bei unternehmensbezogenen Dienstleistungen
Kleinaltenkamp, Michael
;
Hellwig, Andrea
- In:
Service Excellence als Impulsgeber : Strategien - …
,
(pp. 197-216)
.
2007
Persistent link: https://www.econbiz.de/10003595897
Saved in:
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