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~person:"Andras, Trina Larsen"
~person:"Brodie, Roderick J."
~person:"Hyysalo, Sampsa"
~person:"Kleinaltenkamp, Michael"
~subject:"Digital platform"
~subject:"Services"
~subject:"USA"
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Digital platform
Services
USA
Customer integration
35
Kundenintegration
35
Beziehungsmarketing
16
Relationship marketing
16
Betriebliche Wertschöpfung
7
Innovation
7
Innovation management
7
Innovationsmanagement
7
New product development
7
Produktentwicklung
7
Value creation
7
Theorie
5
Theory
5
Social Web
4
Social web
4
Business network
3
Business services
3
Consumer behaviour
3
Dienstleistung
3
Digitale Plattform
3
Internet marketing
3
Knowledge management
3
Konsumentenverhalten
3
Lieferantenmanagement
3
Marketing theory
3
Marketingtheorie
3
Online-Marketing
3
Supplier relationship management
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Technischer Fortschritt
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Technological change
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United States
3
Unternehmensdienstleistung
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Andras, Trina Larsen
Brodie, Roderick J.
Hyysalo, Sampsa
Kleinaltenkamp, Michael
Edvardsson, Bo
6
Hippel, Eric von
5
Oliveira, Pedro
5
Witell, Lars
5
Bove, Liliana L.
4
Hollebeek, Linda D.
4
Jaakkola, Elina
4
Kristensson, Per
4
Leimeister, Jan Marco
4
Polese, Francesco
4
Ramaswamy, Venkatram
4
Vargo, Stephen L.
4
Carrubbo, Luca
3
Chen, Ja-Shen
3
Conduit, Jodie
3
Franke, Nikolaus
3
Grönroos, Christian
3
Gustafsson, Anders
3
Helkkula, Anu
3
Krcmar, Helmut
3
Ng, Irene
3
Papagiannidis, Savvas
3
Pervan, Simon J.
3
Rubalcaba-Bermejo, Luis
3
Skålén, Per
3
Trischler, Jakob
3
Aarikka-Stenroos, Leena
2
Akaka, Melissa Archpru
2
Barrios, Andrés
2
Bolton, Ruth N.
2
Bowden, Jana
2
Brege, Staffan
2
Breidbach, Christoph F.
2
Briscoe, Gerard
2
Büttgen, Marion
2
Canhão, Helena
2
Carbonell, Pilar
2
Chen, Tom
2
Chou, Cindy Yunhsin
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Journal of service research : JSR
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
The journal of services marketing
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ECONIS (ZBW)
8
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1
Marketing channel evolution : from contactual efficiency to brand value co-creation and appropriation within the platform enterprise
Dimitrova, Boryana V.
;
Smith, Brent
;
Andras, Trina Larsen
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10012258187
Saved in:
2
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
3
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
4
Exploring dualities of service innovation : implications for service research
Witell, Lars
;
Anderson, Laurel
;
Brodie, Roderick J.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 436-441
Persistent link: https://www.econbiz.de/10011418320
Saved in:
5
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
6
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
7
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
8
Customer Processes in Business-to-Business Service Transactions
Stiphout, Janine van
;
Frauendorf, Janine
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389048
Saved in:
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