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~person:"Andras, Trina Larsen"
~person:"Brodie, Roderick J."
~person:"Hyysalo, Sampsa"
~person:"Kleinaltenkamp, Michael"
~subject:"Digital platform"
~subject:"USA"
~type_genre:"Article in journal"
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22
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Beziehungsmarketing
11
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11
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6
Value creation
6
Innovation management
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Andras, Trina Larsen
Brodie, Roderick J.
Hyysalo, Sampsa
Kleinaltenkamp, Michael
Hollebeek, Linda D.
4
Ramaswamy, Venkatram
4
Conduit, Jodie
3
Bolton, Ruth N.
2
Bove, Liliana L.
2
Breidbach, Christoph F.
2
Chen, Tom
2
Grant, Adam M.
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Leimeister, Jan Marco
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Malthouse, Edward C.
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Ozcan, Kerimcan
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2
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2
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1
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Al-Imamy, Saifeddin
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Alhothali, Ghada Talat
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Journal of service research : JSR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
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1
Marketing channel evolution : from contactual efficiency to brand value co-creation and appropriation within the platform enterprise
Dimitrova, Boryana V.
;
Smith, Brent
;
Andras, Trina Larsen
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10012258187
Saved in:
2
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
3
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
4
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
5
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
6
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
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