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~person:"Andras, Trina Larsen"
~person:"Brodie, Roderick J."
~person:"Kleinaltenkamp, Michael"
~subject:"Digital platform"
~subject:"USA"
~subject:"Value creation"
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Search: subject_exact:"Customer integration"
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Digital platform
USA
Value creation
Customer integration
26
Kundenintegration
25
Beziehungsmarketing
17
Relationship marketing
17
Betriebliche Wertschöpfung
7
Theorie
5
Theory
5
Business network
3
Business services
3
Consumer behaviour
3
Dienstleistung
3
Digitale Plattform
3
Internet marketing
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Konsumentenverhalten
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Marketing theory
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Marketingtheorie
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Online-Marketing
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Engagement platform
2
Innovation
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Knowledge management
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Kundenorientierung
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Lieferantenmanagement
2
Markenführung
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Markenimage
2
Service ecosystems
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Service management
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Service-Dominant Logic
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Andras, Trina Larsen
Brodie, Roderick J.
Kleinaltenkamp, Michael
Reichwald, Ralf
11
Ramaswamy, Venkatram
9
Hajli, Nick
8
Piller, Frank T.
8
Polese, Francesco
8
Bonamigo, Andrei
7
Grönroos, Christian
7
Helkkula, Anu
7
Vargo, Stephen L.
7
Carrubbo, Luca
6
Hollebeek, Linda D.
6
Ihl, Christoph
6
Roy, Sanjit
6
Babu, Mujahid Mohiuddin
5
Bove, Liliana L.
5
Bruhn, Manfred
5
Busser, James A.
5
Cova, Bernard
5
Dey, Bidit Lal
5
Fließ, Sabine
5
Hadwich, Karsten
5
Hughes, Tim
5
Jaakkola, Elina
5
Jacob, Frank
5
Le Nguyen Hau
5
McColl-Kennedy, Janet R.
5
Mele, Cristina
5
Nambisan, Satish
5
Parida, Vinit
5
Perdue, Richard R.
5
Shamim, Amjad
5
Shin, Hakseung
5
Shulga, Lenna V.
5
Thaichon, Park
5
Tronvoll, Bård
5
Akaka, Melissa Archpru
4
Alves, Helena
4
Andrade, Herlandí de Souza
4
Balaji, M. S.
4
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Journal of service research : JSR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
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ECONIS (ZBW)
10
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1
Marketing channel evolution : from contactual efficiency to brand value co-creation and appropriation within the platform enterprise
Dimitrova, Boryana V.
;
Smith, Brent
;
Andras, Trina Larsen
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10012258187
Saved in:
2
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
3
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
4
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
5
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
6
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
7
Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Saved in:
8
Modelling customer process activites in interactive value creation
Eichentopf, Thomas
;
Kleinaltenkamp, Michael
;
Stiphout, …
- In:
Journal of service management
22
(
2011
)
5
,
pp. 650-663
Persistent link: https://www.econbiz.de/10009406386
Saved in:
9
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
10
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
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