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~person:"Andreasen, Alan R."
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Andreasen, Alan R.
Tadajewski, Mark
78
Hunt, Shelby D.
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Kotler, Philip
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Paul D. Converse Symposium <10, 1978, Urbana, Ill.>
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Major theoretical debates and contemporary issues in marketing theory
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Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
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2
Intersector transfer of marketing knowledge
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003717493
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3
Social marketing : its definition and domain
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003717556
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4
Social marketing : its definition and domain
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003611027
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5
Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt ; [Proceedings of the 10. Paul D. Converse Symposium held at the Univ. of Illinois,...
Andreasen, Alan R.
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10004064481
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